Brand Tone

Friendly and Approachable, Community-Oriented, Passionate and Enthusiastic, Supportive and Informative, Authentic and Relatable

Brand Values

• •Sustainability/Eco-consciousness
• •Quality and Craftsmanship
• •Unique Design and Creativity
• •Community Support
• •Supporting Small Business (Canadian, Mom-Run)
• •Practicality and Functionality

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand's voice (e.g., "Friendly, Enthusiastic, Supportive, Authentic") and share it with anyone creating content. Include a few do's and don'ts.
• •Know Your Audience Deeply: Continue to engage with and listen to your customers. Use language and address topics that resonate with busy, eco-conscious, and style-aware parents.
• •Tell Your Story: Regularly weave in the narrative of being a mom-run, Canadian small business. This authenticity builds connection and reinforces your values. Use "I" and "we" to maintain a personal touch.
• •Be Consistent Across All Channels: While the format might change (e.g., TikTok videos vs. Facebook posts), the core tone and messaging should remain consistent. A customer should feel the same brand personality whether they're on your website or your Instagram.
• •Empower with Positivity and Support: Focus on the joys and solutions your products offer. Frame cloth diapering and sustainable choices in a positive, achievable light. Offer encouragement and build community rather than using fear-based or overly technical jargon.

Social Perception

Positive, Trusted, Artistic/Creative, Community-Focused, Support-Worthy

Copy Examples

• •🌙✨ Get ready to swoon! Our NEW [Print Name] collection just landed, bringing a touch of magic to your little one's everyday adventures. Ethically made, ridiculously cute, and ready to make diaper changes a dream. Tap the pic to shop these beauties before they vanish like stardust! #MidnightMoonClothCo #NewCollection #ClothDiaperLove #WhimsicalWardrobe
• •Hey Moonbeam Community! 💖 We're curious: what's the one cloth diapering hack that totally changed the game for you? Share your wisdom in the comments below – let's help each other make this journey even smoother! #ClothDiaperCommunity #ParentingTips #MidnightMoonSupport #MakeClothMainstream
• •Just a little peek at the magic happening behind your favourite Midnight Moon prints! ✨ From design dream to cozy cloth, so much love goes into every piece. Thanks for supporting our small, mom-run Canadian shop! #SmallBizLove #WAHMmade #CanadianMade #ClothDiapers #BehindTheScenes
• •Tired of boring basics? Our [Product Name] cloth diaper features the enchanting '[Print Name]' design, turning everyday essentials into something special. But it's not just about looks – enjoy [mention key feature like 'superior absorbency' or 'leak-proof protection'] and the peace of mind that comes with choosing a gentle, eco-friendly option for your baby and the planet. Happy bum, happy mom, happy Earth! 🌍
• •Ready to add a sprinkle of Midnight Moon magic to your stash? ✨ For a limited time, enjoy [Discount/Offer, e.g., 15% off all Grow With Me Rompers]! Stock up on adorable, sustainable styles that grow with your little dreamer. Use code [CODE] at checkout. Shop now: [Link] #MidnightMoonSale #GrowWithMeClothing #SustainableKidsFashion #ShopSmallCanada