Brand Tone

Informative, enthusiastic, and slightly technical, with a focus on modern automotive technology and aesthetics.

Brand Values

• •Innovation
• •Convenience
• •Aesthetics
• •Modernity
• •Enhanced Driving Experience

Best Practices

• •Develop a 'Voice & Tone' Guide: Create an internal document that clearly defines the brand's personality, key messaging themes, approved terminology (and terms to avoid), and provides examples of 'on-brand' and 'off-brand' copy.
• •Adapt Tone to the Platform, But Keep Voice Consistent: While the core brand personality (voice) remains the same (innovative, quality-focused, enthusiastic), the tone can be adjusted.

Social Perception

The brand is perceived as innovative, enhancing older vehicles with modern technology and aesthetics, while addressing concerns about reliability and ease of use.

Copy Examples

• •Transform your ride with seamless wireless CarPlay and Android Auto!
• •Elevate your car's interior with our ambient lighting kits – creating a premium driving experience.
• •Experience the future of in-car entertainment with easy access to Netflix and YouTube on your factory screen.
• •Our CarPlay AI Box: The perfect blend of innovation and convenience for your daily commute.
• •Unlock a world of possibilities in your car – no more boring drives!