Brand Tone

Informative & Educational, Trustworthy & Transparent, Wellness-Oriented & Natural, Approachable & Professional, Premium & Quality-Focused

Brand Values

• •Quality
• •Well-being
• •Transparency
• •Customer Satisfaction
• •Natural & Organic Focus
• •Accessibility

Best Practices

• •Prioritize Clarity and Education: Always aim to inform the customer about the products and the benefits of CBD in a clear, straightforward manner. Avoid overly technical jargon unless explained.
• •Emphasize Quality and Origin: Consistently highlight the premium nature of the products, the organic sourcing, and the European origin where applicable. This builds trust and justifies premium positioning.
• •Maintain a Focus on Well-being: Frame product benefits in terms of enhancing the customer's well-being, relaxation, balance, or natural health.
• •Be Transparent and Authentic: Share information about sourcing, testing (if applicable and detailed), and encourage customer feedback. Authenticity resonates with consumers in the wellness space.
• •Use Consistent Terminology and Voice: Whether it's referring to "chanvre" (hemp), "bien-être" (well-being), or "qualité premium," ensure the core vocabulary and the overall supportive, professional, and wellness-focused voice are maintained across all platforms (website, emails, social media).

Social Perception

Positive Customer Feedback, Niche Recognition, Trustworthy Source

Copy Examples

• •Headline (Website/Ad): Rediscover Your Balance. Naturally. Experience Indicali's Premium Organic CBD.
• •Social Media Post (Product Focus): Unwind after a long day with our soothing CBD Herbal Tea. Crafted from organically grown hemp and calming botanicals for your moment of peace. ✨ Learn more about its benefits on our blog! #IndicaliCBD #NaturalWellness #OrganicCBD #PeacefulMoments
• •Email Subject Line (Promotion): Exclusive: Your Wellness Journey Starts with 20% Off Our Best-Selling CBD Oils!
• •Product Description Snippet (Oil): Our Full Spectrum 10% CBD Oil is meticulously extracted from responsibly farmed European hemp, ensuring maximum purity and a rich cannabinoid profile. Third-party lab tested for your peace of mind. Elevate your daily routine.
• •About Us Snippet (Reassurance): At Indicali, we're passionate about the power of hemp. That's why we're committed to bringing you only the finest, transparently sourced CBD products, helping you embrace a more natural path to well-being. Your trust is our priority.