Brand Tone

Enthusiastic & Confident, Value-Driven & Smart, Approachable & Community-Focused, Direct & Persuasive

Brand Values

• •Accessibility/Affordability
• •Quality
• •Transparency (Implied)
• •Customer Empowerment/Smart Shopping
• •Ethical Considerations

Best Practices

• •Always Emphasize Smart Value: Frame the affordability not just as 'cheap' but as a clever way to get high-quality fragrances. Use words like 'smart,' 'savvy,' 'value,' 'discover,' 'unlock.'
• •Maintain Enthusiasm and Positivity: Use vibrant language, positive framing, and emojis where appropriate (especially on social media) to convey excitement about the scents and the savings.
• •Be Direct and Confident about the 'Dupe' Nature: Own the 'fragrance twin' identity. Be confident in the quality comparison to the originals, highlighting the benefits (e.g., 'the same vibe, a much friendlier price').
• •Encourage Trial and Discovery: Continuously promote the perfume samples as a no-risk way to explore and find new favorites. This reinforces transparency and confidence in the product.
• •Speak the Customer's Language (Figuratively and Literally): Since the primary market is German-speaking, ensure native-level fluency and cultural relevance in German communications. In English (or other languages if expanding), adapt the enthusiastic and value-driven tone appropriately for that audience. Use relatable scenarios and address their desire for luxury without the associated cost.

Social Perception

Positive for Product Quality & Value, Appreciation for Samples, Engaged Community on TikTok, Association with 'Dupes'

Copy Examples

• •Headline: Why pay more? Your signature scent, for less. ✨ Discover TryFume.
• •Social Media Post (Image: stylish flat lay of perfume samples): Stop dreaming about that luxury perfume, start wearing it! 😉 Our high-quality scent twins are here to make it happen. Vegan, cruelty-free, and oh-so-affordable. Which top scent will you try first? #TryFume #PerfumeDupes #SmartScent
• •Product Description Snippet: Indulge in the opulent aroma you adore, without the extravagant price tag. Our [Perfume Name Dupe] captures the essence of the iconic [Original Perfume Name], offering a long-lasting, high-quality fragrance experience. Made in Germany, because quality matters.
• •Email Subject Line: 🤫 Your Favorite £80 Perfume for under £20? Yes, Really!
• •TikTok Video Idea/Caption: (Video showing someone excitedly unboxing samples and reacting positively) That feeling when you find your expensive fave fragrance for a fraction of the price! 😍 Test our best-selling dupes – link in bio! #DupeAlert #FragranceHaul #TryItToBelieveIt