Brand Tone

Personal and Relatable, Emotional and Heartfelt, Youthful and Trendy, Entertaining and Engaging, Authentic (Strived For)

Brand Values

• •Meaningful Connections
• •Personalization and Uniqueness
• •Family
• •Entrepreneurial Spirit and Hustle
• •Customer Emotion
• •Consistency and Perseverance

Best Practices

• •Embrace Storytelling: Don't just describe products; tell the stories behind them or the stories they can create for the customer. Focus on the 'why' – the emotion and connection.
• •Use a Conversational and Relatable Voice: Write as if you're talking to a friend. Use emojis where appropriate (especially on social media) and don't be afraid to be a little informal and enthusiastic.
• •Highlight the 'Personal' in Personalized: Emphasize the customization aspect and how it makes each gift unique and special to the recipient and giver.
• •Be Authentic and Transparent: Share behind-the-scenes content, founder stories, and even challenges (when appropriate) to build trust and a stronger connection with the audience.
• •Maintain Consistency Across Platforms, But Adapt to Nuances: While the core tone should be consistent, slightly adapt the copy style for the specific platform (e.g., shorter, punchier text for TikTok; potentially more detailed storytelling on Facebook or blogs). Ensure visual branding is also consistent.

Social Perception

Innovative and Modern, Inspiring (Founder's Story), Creator of Heartfelt Gifts, Engaging Content Creator, Focused on Virality

Copy Examples

• •Remember that one time? ✨ Turn your most cherished memories into a custom embroidered hoodie that tells your unique love story. Because some moments deserve to be worn close to the heart. ❤️ Design yours today and keep the warmth alive! #SoulmateCustoms #AnniversaryGift #PersonalizedLove #MemoryKeepsake #KeidaOnline
• •Keeping their memory alive, one stitch at a time. 💔 Our custom memorial keychains are a small way to carry a big love with you, always. Share their story, wear their love. #SoulmateCustoms #MemorialGift #InLovingMemory #PersonalizedKeepsake #KeidaOnline #EmotionalHealing
• •You guys send in the WILDEST (and sweetest!) custom requests! 🤯 From inside jokes to secret messages, we love bringing your unique visions to life. What's the most 'you' thing you'd get embroidered? Let me know in the comments! 👇 #KeidaOnline #SoulmateCustoms #CustomGifts #PersonalizedStory #BehindTheScenes #CreativeIdeas
• •Hey [Customer Name], ever wished you could wrap yourself in a hug from a loved one? 🤗 Our NEW personalized photo-embroidered teddy bears are the next best thing! Perfect for birthdays, long-distance love, or just because. Click here to create a cuddle buddy that’s truly one-of-a-kind! #KeidaOnline #SoulmateCustoms #NewProduct #PersonalizedTeddy #GiftIdeas #ComfortGifts
• •Tears were shed (happy ones, we promise!) when Sarah gifted her mom this custom sweatshirt featuring a drawing from her childhood. 😭💕 It's more than just a gift; it's a tangible piece of love and nostalgia. What memory would you wear? Let us help you create something unforgettable. #SoulmateCustoms #KeidaOnline #CustomerStory #HeartfeltGifts #PersonalizedFashion #MakingMemories