Brand Tone

Elegant, Artistic, and Sophisticated

Brand Values

• •Creativity & Artistry
• •Savoir-Faire & Craftsmanship
• •Quality & Excellence
• •Freedom of Expression
• •Purity
• •Sophistication
• •Timelessness
• •Audacity of Reinvented Classicism
• •Authenticity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the core characteristics of your tone (e.g., elegant, artistic, sophisticated, evocative), including approved vocabulary, sentence structures, and a "do's and don'ts" list.
• •Emphasize Sensory Language: Use rich, descriptive words that appeal to the senses, particularly smell, but also sight and touch, to evoke the luxury and artistry of the fragrances. Describe emotions and experiences rather than just ingredients.
• •Maintain an Aura of Exclusivity and Refinement: Avoid overly casual slang, clichés, or aggressive sales language. The language should mirror the high-quality and sophisticated nature of the products.
• •Tell Stories: Frame product descriptions and brand messages within narratives – the inspiration behind a scent, the craftsmanship, the lifestyle it evokes. This aligns with the brand's artistic values.
• •Ensure Consistency Across All Channels: Whether it's a product label, website copy, social media post, or customer service interaction, the brand's distinct, elegant, and artistic voice must be consistently applied to reinforce brand identity and build recognition.

Social Perception

Luxurious, Prestigious, Iconic, Trendsetting, High Quality, Unique, Artistic, Sophisticated, Investment-Worthy

Copy Examples

• •Product Description (Baccarat Rouge 540): "An olfactory alchemy where airy notes of jasmine and the radiance of saffron carry mineral facets of ambergris and the woody tones of freshly-cut cedar. A luminous and intensely sophisticated signature."
• •Social Media Post (New Collection): "Unveiling a new chapter in our olfactory wardrobe. Each fragrance, a whisper of Parisian elegance, designed to accompany your every moment. Discover the art of scent. #MaisonFrancisKurkdjian #FragranceWardrobe #ParisianChic"
• •Website Banner (Brand Philosophy): "Crafting emotions, bottling dreams. At Maison Francis Kurkdjian, perfume is an art, a journey, an expression of self. Experience the extraordinary."
• •Email Subject Line (Exclusive Offer): "An Invitation to Sensory Elegance | Your Exclusive Discovery from Maison Francis Kurkdjian"
• •Ad Copy (General Brand): "Maison Francis Kurkdjian: Where timeless French savoir-faire meets contemporary olfactive artistry. Curate your personal scent story."