Brand Tone

Accessible Luxury & Authentic Discovery

Brand Values

• •Authenticity: Providing genuine and original perfumes.
• •Customer Satisfaction: Focus on an "exceptional shopping experience," "easy returns," and helping customers "find their perfect scent." The in-store experience aims to provide personalized consultations.
• •Quality & Diversity: Offering a "carefully curated collection" of "finest perfumes from around the world," catering to various moods and occasions. They stock a wide range of brands including popular and niche ones.
• •Value for Money: Offering premium and luxury products at competitive and "unbeatable prices."
• •Passion for Fragrance: Believing that scent is a form of personal expression and experience. This is also reflected in their collaboration with Fragrance World, a brand built on passion and resilience.

Best Practices

• •Emphasize Authenticity Consistently: Always use terms like "genuine," "authentic," "original brands" across all platforms (website, social media, ads) to build and maintain trust, especially given the market context.
• •Balance Luxury with Accessibility: Use evocative and aspirational language to describe the fragrances ("alluring," "captivating," "premium") while also highlighting value ("competitive prices," "affordable luxury," "best deals").
• •Show, Don't Just Tell, Expertise: Instead of just saying "we are experts," share fragrance notes, suggest pairings or occasions, and tell stories about the origins or inspirations behind scents (like the Fragrance World narrative). This educates the customer and reinforces knowledge.
• •Connect with Cultural Relevance (Subtly): Acknowledge the local appreciation for fragrances. Use language that resonates with both a modern audience and those who appreciate traditional scent culture (e.g., referencing "oud," "bakhoor," or the "souq" heritage).
• •Maintain a Personal and Welcoming Voice: Reflect the helpful and passionate nature mentioned in reviews and the "About Us" page. Use inviting language ("Discover *your* signature," "Let *us* help you find") to make the brand feel approachable and customer-centric.

Social Perception

A Go-To for Affordable Genuine Perfumes, Knowledgeable Resource, Embedded in Local Commerce, Trustworthy Retailer, Digitally Savvy

Copy Examples

• •Headline: Discover Your Signature. Unveil a World of Authentic Scents. Body: At Souq Scent, we believe fragrance is an extension of you. Explore our curated collection of genuine international and beloved Middle Eastern perfumes, from timeless classics to modern must-haves. Find your perfect story, beautifully bottled.
• •Headline: Luxury Within Reach. Real Brands, Honest Prices. Body: Why pay more for your favorite Lattafa, Afnan, or Armaf scents? Souq Scent brings you authentic, world-class fragrances at prices that make indulgence easy. Your journey to captivating aromas starts here.
• •Headline: More Than Perfume, It's an Experience. Body: From the rich traditions of Arabian oud to the chic notes of French perfumery, Souq Scent is your trusted guide. Visit us online or at City Hypermarket for expert advice and a scent that truly speaks to you.
• •Headline: The Souq, Reimagined. Authentic Scents for a Modern Qatar. Body: Embrace the heritage of fragrance with Souq Scent. We offer a diverse range of original perfumes, blending global allure with local passion. Quality you can trust, scents you'll love.
• •Headline: Gift the Unforgettable. Exquisite Perfumes for Every Occasion. Body: Looking for that perfect, personal gift? Souq Scent offers beautifully packaged, authentic fragrances that create lasting impressions. Explore our gift sets and find a scent that tells their unique story.