Brand Tone

Enthusiastic, Friendly, and Expert

Brand Values

• •Quality Products
• •Customer Satisfaction & Service
• •Australian Owned
• •Passion for BBQ Culture
• •Value for Money

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (enthusiastic, friendly, expert), including common words/phrases to use and avoid. Share this with anyone creating content.
• •Speak the Customer's Language: Use terms and references that resonate with BBQ enthusiasts in Australia. Keep it relatable and avoid overly technical jargon unless explaining specific features.
• •Be Genuinely Passionate: Let your love for BBQing shine through in your writing. Use exclamation points where appropriate, share tips, and celebrate the joy of outdoor cooking.
• •Prioritize Helpfulness: Whether it's product descriptions, blog posts, or social media captions, aim to provide value and answer potential customer questions proactively, reinforcing the "expert and supportive" aspect of the brand.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. This builds a cohesive and recognizable brand personality.

Social Perception

Positive for Service, Reliable Supplier, Emerging Brand, Trustworthy (Local)

Copy Examples

• •Headline: Stop Dreaming, Start Grilling! 🔥 Body: Your perfect Aussie summer is sizzling on a Burner Bros BBQ. From compact smokers to epic pizza ovens, we’ve got the gear to make your backyard the envy of the neighborhood. Expert advice, best prices, and that unbeatable BBQ aroma – guaranteed! What are you firing up first? #BurnerBros #BBQLife #AussieBBQ
• •Headline: Meet Your Match: The Ultimate BBQ Awaits! 🍖 Body: Not sure which grill is 'the one'? Our Burner Bros experts are here to help! We live and breathe BBQ, and we're stoked to guide you to the perfect setup for your space and style. Quality brands, fast shipping, and a passion for flavour – that's the Burner Bros promise. Let's get you grilling!
• •Headline: Weekend Vibes Brought to You by Burner Bros! ☀️ Body: Picture this: Sun's out, mates are over, and the delicious scent of BBQ is in the air. Make it a reality with our awesome range of BBQs and accessories. Australia owned and operated, we're all about bringing top-notch grilling to your backyard. Check out our new arrivals!
• •Headline: Unlock Epic Flavour. Unleash Your Inner Grill Master. 🤘 Body: At Burner Bros, we believe everyone deserves to cook legendary BBQ. That’s why we stock only the best gear, from robust smokers to versatile parrilla grills. Got questions? Our friendly team is always ready to chat all things BBQ. Ignite your passion with Burner Bros!
• •Headline: More Than Just a BBQ, It's a Burner Bros BBQ. ✨ Body: Quality you can taste, service you can trust. As an Aussie owned business, we're committed to bringing you the best BBQs, fire pits, and outdoor cookers, backed by expert advice and friendly support. "Great service and Awesome help at all hours" – that's what our customers say! Discover the Burner Bros difference today.