Brand Tone

Helpful and Customer-Oriented, Enthusiastic and Lighthearted, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Creativity and Utility
• •Open Communication
• •Accessibility

Best Practices

• •Keep the copy helpful and focused on how the products bring ease and fun.
• •Maintain Enthusiasm (Authentically): Incorporate positive and slightly playful words like 'cool,' 'fun,' 'creative,' 'great' where appropriate, reflecting the 'About Us' page.
• •Be Clear and Direct, Especially with Information: When providing details (shipping, returns, product features), be straightforward and easy to understand, as seen in their existing policy pages. This builds trust and aligns with 'hassle-free shopping.'
• •Encourage Interaction and Feedback: Consistently invite customers to reach out, ask questions, or share their thoughts, reinforcing the brand's value of open communication.
• •Focus on customer benefits when describing products. For example, instead of 'We sell creative dresses,' try 'You'll find creative dresses that make your life easier and more fun.'

Social Perception

A brand that is seen as helpful, fun, creative, and focused on providing a great online shopping experience.

Copy Examples

• •We're all ears!
• •Happy unboxing day (soon!).
• •You'll find creative dresses that make your life easier and more fun.
• •Always give our best to provide customers with a great online shopping experience.
• •Good shopping!