Brand Tone

Artistic & Cultured, Appreciative of Quality & Craftsmanship, Modern & Minimalist, Respectful & Refined, Niche & Passionate

Brand Values

• •Artistic Integrity
• •Quality
• •Cultural Appreciation
• •Aesthetic Appeal
• •Customer Satisfaction

Best Practices

• •Embrace Visual Storytelling: Let the art speak. Ensure copy complements the designs, using descriptive and evocative language that enhances the visual appeal rather than overshadowing it.
• •Maintain a Respectful & Knowledgeable Voice: When referencing Japanese culture or art forms, do so with accuracy and respect. This builds authenticity and appeals to an informed audience.
• •Focus on Quality and Craftsmanship in Descriptions: Use words like "premium," "durable," "meticulously crafted," "vibrant print," and "precision fit" to reinforce the quality aspect of the products.
• •Keep it Elegant and Uncluttered: Mirror the minimalist aesthetic of the website in the copy. Avoid slang, excessive jargon, or overly aggressive sales tactics. The tone should be confident but understated.
• •Develop a Brand Lexicon: Create a list of preferred terms and phrases associated with the brand (e.g., "Floating World," "Edo period artistry," "modern canvas," "wearable art") and use them consistently across all communications to reinforce the brand identity.

Social Perception

Positive among its target audience, Niche Specialist, Trustworthy (if product and service are good), Potentially Undiscovered by many

Copy Examples

• •Adorn your device with timeless artistry. Our Ukiyo-e inspired iPhone cases offer premium protection, transforming your phone into a canvas of Japanese heritage. Discover the elegance of the Floating World.
• •New Arrival: The 'Crimson Koi' case. Experience the serene beauty and symbolic strength of the koi, meticulously rendered on our durable, slim-profile case. Carry a piece of art with you.
• •Beyond a Case. It's a Statement. Ukiyo Productions: Where ancient Japanese art meets modern protection. Find your unique design.
• •Dear [Customer Name], Explore the latest additions to our Samurai Spirit collection. Each case embodies the honor and artistry of a bygone era, crafted with the premium quality you expect from Ukiyo Productions.
• •At Ukiyo Productions, we believe your phone case should be more than functional; it should be an expression of art and individuality. We are passionate about bringing the rich legacy of Japanese Ukiyo-e to everyday life through meticulously designed, high-quality accessories.