Brand Tone

Sophisticated, Meaningful, Trustworthy, and Approachable Expertise

Brand Values

• •Quality Craftsmanship
• •Meaning & Personalization
• •Ethical Practices
• •Customer Commitment & Trust
• •Value & Excellence
• •Tradition Meets Modernity

Best Practices

• •Use evocative language that connects emotionally, reflecting the 'Najem' (star) inspiration.
• •Highlight Quality and Craftsmanship: Consistently use terms that convey expertise, precision, and the handcrafted nature of the pieces, reinforcing the 'perfect gems, unmatched commitment' promise.
• •Maintain a Tone of Assurance and Trust: Always incorporate elements of the brand's commitment, such as ethical sourcing, lifetime warranty, and expert guidance, to build and maintain customer confidence.
• •Emphasize Personalization: Highlight the ability to customize jewelry and create pieces that tell a personal story.
• •Showcase Ethical Practices: Always mention the ethical sourcing of gemstones and the company's commitment to responsible practices.

Social Perception

NaGems aims to be perceived as a reputable and high-quality UK jewelry brand that offers both traditional and modern designs with a focus on meaningful, personalized pieces. They want customers to see them as experts who provide beautiful, ethically sourced gemstones and lasting value.

Copy Examples

• •NaGems: Where timeless elegance meets meticulously curated design.
• •Discover the perfect gem, handcrafted with unmatched commitment, to reflect your soul.
• •Celebrate life's moments with a star that shines with meaning. Explore our collection of personalized jewelry.
• •Ethically sourced and expertly crafted, NaGems offers a lifetime warranty and a promise of enduring beauty.
• •Let our certified gemmologists guide you through our curated selection, creating a piece that tells your unique story.