Brand Tone

Encouraging, supportive, and creative

Brand Values

• •Creativity & Self-Expression
• •Learning & Skill Development
• •Community & Connection
• •Quality & Enjoyment

Best Practices

• •Maintain clear and concise language in all instructions and product descriptions.
• •Showcase the joy and satisfaction of knitting through emotive language and imagery.
• •Actively engage with the knitting community, responding to queries and feedback promptly.
• •Highlight the quality of materials and the durability of finished products.
• •Promote inclusivity by featuring diverse knitting projects and skill levels.

Social Perception

A brand that is seen as supportive, creative, and focused on providing high-quality materials and resources for knitters of all skill levels.

Copy Examples

• •Unleash your inner artist with our vibrant yarn collection!
• •Learn to knit with our easy-to-follow tutorials and create something beautiful.
• •Join our knitting community and share your passion with fellow crafters.
• •Experience the joy of crafting with our premium quality knitting needles.
• •Transform simple yarn into treasured keepsakes with Knit Nitty.