Brand Tone

Friendly, dog-centric, fun, vibrant, and authentic.

Brand Values

• •Love for Dogs/Celebrating Companionship
• •Quality and Affordability
• •Uniqueness and Style
• •Community
• •Authenticity
• •Pampering Pets

Best Practices

• •Highlight shared adventures and happy moments.
• •Be Inclusive and Build Community: Use inviting language like 'Join the pack,' 'Welcome to the Poppie family,' and encourage interaction and sharing.
• •Showcase user-generated content from the 'Poppie Ambassadog' program.
• •Focus on cute and authentic dog-related content in all communications.
• •Maintain a friendly and dog-centric tone in all copywriting.

Social Perception

A brand that fosters a strong community of dog lovers by celebrating the unique bond between humans and their furry companions. A perception of providing high-quality, affordable, and stylish accessories which pamper dogs.

Copy Examples

• •Hey there, dog lovers!
• •Happy Shopping Pup!
• •Join the pack.
• •Together, let's celebrate the bond between humans and their furry companions!
• •Welcome to the Poppie family!