Brand Tone

Bold, Expressive, Original, Authentic, Empowering, Positive, Street-Smart, and Edgy

Brand Values

• •Originality: Encouraging customers to "Stay Original".
• •Self-Expression: Providing fashion that allows individuals to express their unique style and "move differently".
• •Boldness/Courage: "Built to Break Limits" and embracing a "rebellious" vibe.
• •Quality & Professionalism: Despite the "unruly" name, customer reviews highlight a "clean, professional" website and positive shopping experience, suggesting a value for quality in product and service.
• •Positive Impact (aspirational): The mission towards becoming a "global platform for good in luxury fashion".

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (bold, rebellious, original, empowering, street-smart), personality traits, key messaging points, and even a "words we use/don't use" list. This ensures anyone writing copy understands and can consistently apply the Unruly Style voice.
• •Embrace "Unruly" but with Clarity: While "unruly" suggests rebellion and breaking norms, ensure the copy remains clear, understandable, and effectively communicates product benefits and brand values. The "rebellious" aspect should feel authentic and empowering, not just chaotic.
• •Focus on the "Why": Connect the products to the customer's desire for self-expression, originality, and confidence. Copy should go beyond describing clothes; it should evoke the feeling and identity associated with wearing Unruly Style.
• •Use Storytelling: Share the inspiration behind collections (like the 90s or The Palms), highlight customer stories (with permission), or talk about the brand's journey and mission. This builds a deeper connection than just product features.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or a product description, the Unruly Style voice must be consistent. Regularly audit content across platforms to ensure alignment. This includes visual consistency that complements the textual tone.

Social Perception

The brand name "Unruly Style" itself, coupled with slogans like "Built to Break Limits," likely attracts individuals who identify with non-conformity, boldness, and a desire to stand out. Given their location in Nigeria and mission regarding "luxury fashion," they might be perceived as an aspirational local brand with global ambitions. The presence of diverse products like politically themed or statement mugs suggests the brand isn't afraid to be provocative or cater to niche interests, which can build a strong connection with specific audience segments but might also be polarizing for others.

Copy Examples

• •Headline: Don't Just Follow. Define. Unruly Style - Wear Your Rebellion. Body: Tired of blending in? Our latest collection is built for those who write their own rules. Bold graphics, street-sharp silhouettes, and the courage to be you. Shop now and #StayUnruly.
• •Product (e.g., The Palms T-Shirt): More Than a Tee. It's a Statement. The Unruly Palms T-Shirt isn't just worn; it's declared. For the individuals carving their own path with bold aesthetics and undeniable street presence. What will yours say?
• •Brand Ethos Post: Originality isn't a trend. It's a lifestyle. At Unruly Style, we're here to fuel your authentic expression. Break molds, not limits. Be unapologetically you. #UnrulyOriginals #BuiltToBreakLimits
• •Promotional Copy: Unleash Your Edge. For a limited time, get 15% off the Unruly Originals 90's Collection. Designs that drip with attitude and echo your standout vibe. Don't miss out. #RebelliousStyle #Streetwear
• •Instagram Caption (with image of someone confidently wearing Unruly Style): They told you to fit in. We say stand out. Your style. Your terms. Unruly. Original. You. #UnrulyStyle #FashionRebellion #StreetCulture