Brand Tone

Friendly, Practical, and Enthusiastic

Brand Values

• •Practicality
• •Convenience
• •Enjoyment
• •Variety
• •Quality
• •Innovation
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, including words to use and avoid, preferred sentence structure, and level of formality. Share this with anyone creating content.
• •Prioritize Benefits over Features: While features are important, always translate them into how they make the customer's life easier, better, or more enjoyable. Use enthusiastic language to highlight these benefits.
• •Maintain Consistency Across All Touchpoints: Ensure that the tone used on the website, in product descriptions, email marketing, social media (if developed), and customer service communications is uniform.
• •Infuse Personality into Everyday Descriptions: Even for simple products, find an angle that allows the brand's practical and enthusiastic nature to shine through. For example, instead of "Durable water bottle," use "Your trusty hydration sidekick, built for every adventure!"
• •Engage with an Uplifting and Helpful Manner: When interacting with customers (e.g., in future social media comments or customer service), maintain the friendly, positive, and solution-oriented tone. Acknowledge feedback with a constructive and appreciative approach.

Social Perception

Customers might see it as a source for a wide range of affordable gadgets and household items. However, perceptions can be heavily influenced by factors common to dropshipping models, such as actual product quality (which can be variable), adherence to shipping time estimates, and the responsiveness of customer service. The presence of a CNPJ and a Brazilian business registration (MAX VARIEDADE INTERMEDIAÇÕES LTDA) lends a degree of formal legitimacy.

Copy Examples

• •Max Variedade: Your Everyday, Upgraded! Discover practical solutions and delightful finds.
• •Bye-bye, crumbs! Hello, clean! Our Mini Portable Vacuum is your pocket-sized powerhouse for a spotless car and home. Effortless, efficient, and oh-so-satisfying!
• •🎉 Fresh Finds for an Easier Life! Explore What's New at Max Variedade!
• •What's the one little thing that makes your daily routine a bit brighter? ✨ At Max Variedade, we're all about those simple solutions that bring big smiles!
• •Make your house a home! From clever kitchen gadgets to cozy comforts, Max Variedade brings you practical and inspiring items to make everyday living a joy.