Brand Tone

Elegant & Aspirational, Celebratory & Festive, Appreciative of Craftsmanship, Customer-centric & Value-oriented, Descriptive & Evocative

Brand Values

• •Celebration of Indian Heritage & Craftsmanship: Creating bags that reflect Indian tradition and artistry.
• •Quality & Detail: Offering "superior quality" with "exquisite attention to detail" in materials and embellishments.
• •Customer Satisfaction: Prioritizing customer preferences and ensuring products are a "true reflection of your taste and style".
• •Affordable Luxury: Providing "distinctive designs and superior quality at budget-friendly prices".
• •Elegance & Glamour: Helping customers "elevate your style with a timeless elegance and exude confidence".

Best Practices

• •Use words like "exquisite," "luxurious," "glamorous," "handcrafted," "artisan," and "celebrate".
• •Highlight Indian Heritage: Weave in references to Indian culture, traditions, festivals, and craftsmanship to reinforce brand identity.
• •Focus on the Occasion: Frame products within the context of special events, celebrations, and moments where the customer wants to look and feel their best.
• •Emphasize Quality & Value: While showcasing luxury, also subtly remind customers of the "superior quality at budget-friendly prices" to build trust and appeal to a wider audience.
• •Speak to Emotion: Connect with the customer's desire to "elevate your style," "exude confidence," and own something that is a "true reflection of your taste and style."

Social Perception

The brand is perceived as a provider of stylish, Indian-made bags suitable for special occasions. Based on the available customer reviews on their website, the perception appears positive, with customers appreciating the product quality, design variety, affordability, and service.

Copy Examples

• •Perfect for your next celebration, because every tradition deserves a touch of glamour.
• •#Tareyaa #IndianFashion #HandcraftedBags #FestiveStyle
• •Quality you can see, at a price you’ll love.
• •Shop now for free shipping across India!
• •Find your perfect match today.