Brand Tone

Practical & Utilitarian, Direct & Informative, Empowering & Insightful, Accessible

Brand Values

• •Utility: Providing a genuinely useful tool for the Shopify community.
• •Simplicity: Making the process of theme and app detection easy and quick.
• •Transparency (in a competitive sense): Helping users uncover the technology behind successful stores.
• •Enablement: Equipping users with information to make better decisions for their own stores.
• •Accessibility: Offering a free and easy-to-use solution.

Best Practices

• •Focus on User Benefit: Always frame copy around how Zelabr helps the user (e.g., "gain a competitive edge," "find design inspiration," "save research time").
• •Use Clear and Concise Language: Avoid jargon where possible. Make the value proposition easy to understand at a glance. The tool itself is about quick detection, so the language should mirror that efficiency.
• •Maintain a Helpful and Empowering Stance: Position Zelabr as a supportive tool that gives users knowledge and an advantage.
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action (e.g., "Detect Now," "Try Free," "Uncover Themes").
• •Ensure Consistency Across All Channels: Whether it's website copy, email, or any future social media, the practical, informative, and empowering tone should be uniform. Develop simple brand voice guidelines for anyone creating content.

Social Perception

Generally seen as helpful for competitive analysis and design inspiration. The perception will heavily depend on the tool's accuracy and user experience. If the tool is effective, users will perceive it positively as a valuable resource.

Copy Examples

• •Headline for a social media ad: "Uncover the tech behind top Shopify stores. Zelabr: Your free Shopify theme & app detector. Get started now!"
• •Website CTA: "Curious what theme that successful store is using? Enter URL. Get Insights. Instantly. Try Zelabr for Free!"
• •Email subject line for a new feature: "Zelabr Update: Now detect even more Shopify apps to boost your store's performance!"
• •Blog post intro: "Building a successful Shopify store means learning from the best. With Zelabr, you can easily peek behind the curtain to see the themes and apps driving your competitors' success. Here's how..."
• •Short promotional text: "Stop guessing. Start knowing. Zelabr instantly reveals the Shopify themes and apps powering any e-commerce store. Free, fast, and insightful."