Brand Tone

Professional, Expert, Friendly, Approachable, Caring, Attentive, Trustworthy and Reliable

Brand Values

• •Quality
• •Customer Centricity
• •Expertise
• •Care and Detail
• •Building Trust

Best Practices

• •Always Prioritize Warmth and Personalization: Address customers in a friendly yet respectful manner. Use names when possible in direct communication. Even automated messages can be infused with a caring tone.
• •Highlight Expertise Subtly: Share knowledge through informative content (blog posts, tips in social media captions) rather than just making claims. Explain the benefits of ingredients or treatments clearly.
• •Emphasize Quality and Care in All Descriptions: Whether describing a product or a service, use language that reflects the premium nature and the attention to detail the brand is known for (e.g., "carefully selected," "expertly formulated," "meticulously packaged").
• •Be Responsive and Engaging: When replying to comments or reviews, mirror the positive and helpful tone. Thank customers for their feedback, address concerns professionally and empathetically.
• •Maintain Visual and Textual Cohesion: Ensure the language used in all communications (website, social media, emails, packaging) aligns with the professional, clean, and caring visual identity of the brand. Use a consistent vocabulary that reflects the brand's values.

Social Perception

Highly Positive, Trusted Source, Personal and Caring, Recommended

Copy Examples

• •Headline (Website/Social Media): Your Beauty, Our Expertise. Discover curated skincare and personalized treatments at Itziar y Mariangeles Estética. Body: Step into a world where science meets pampering. We offer a carefully selected range of premium beauty products and aesthetic services designed to bring out your natural radiance. Have a question? We're here to help you find your perfect match!
• •Product Promotion (Instagram/Facebook Post): ✨ Unlock radiant skin with [Product Name]! ✨ This [benefit, e.g., hydrating serum] from [Brand] is a team favorite for [specific result, e.g., achieving a healthy glow]. DM us for personalized advice on incorporating it into your routine! #BeautyCare #SkincareExperts #[BrandName]
• •Service Highlight (Website/Social Media): Experience the Itziar y Mariangeles difference. Our [Service Name, e.g., rejuvenating facial] is more than just a treatment; it's a moment dedicated to you, combining expert techniques with the finest products. Book your escape today!
• •Customer Testimonial Promotion (Social Media): We love hearing from you! ❤️ 'The attention to detail and the wonderful advice I received were exceptional!' - [Customer Initial]. Thank you for your trust in us! We're dedicated to making every experience special. #HappyClient #BeautyJourney #ThankYou
• •Email Marketing Subject Line: A Little Treat from Itziar y Mariangeles Just For You! Body Snippet: Hello [Customer Name], we noticed you loved [Previous Purchase/Viewed Product Category]. As a thank you for being part of our beauty community, here's a special tip for [related concern] and a sneak peek at new arrivals we think you'll adore...