Brand Tone

Artistic & Creative, Passionate & Enthusiastic, Approachable & Friendly, Delicate & Pretty, Informative & Helpful

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Personalization
• •Artistic Expression
• •Passion for the Craft
• •Made in France

Best Practices

• •Embrace the "Pretty" and "Artistic" Aesthetic: Consistently use descriptive language that evokes beauty, delicacy, and artistry. Words like "enchanting," "shimmering," "delicate," "ethereal," "handcrafted," and "artisan" can reinforce this.
• •Showcase the Passion: Let your enthusiasm for resin art shine through. Use exclamation points appropriately, express genuine excitement for new creations, and share the joy of the handmade process.
• •Highlight "Handmade" and "Unique": Regularly remind your audience that each piece is crafted by hand, making it special and often one-of-a-kind or personalized. This is a key differentiator.
• •Be Visual in Your Language: Just as the products are visually appealing, use words that paint a picture. Describe the colors, textures, and the way light interacts with the resin.
• •Maintain an Approaching and Engaging Voice: Respond to comments and messages warmly. Use a friendly tone, ask questions to engage your audience, and make them feel part of the Pretty Resine community. Incorporate emojis to add personality where appropriate for the platform.

Social Perception

Appreciative Audience, Interest in the Process, Seen as High-Quality Craft

Copy Examples

• •Instagram Post (Showcasing new floral coasters): Blooming beauties fresh from the studio! ✨ Each delicate petal is carefully preserved in crystal-clear resin, bringing a touch of eternal spring to your coffee table. Handmade with love and a sprinkle of magic here in France. Which one captures your heart? 🌸 #PrettyResine #HandmadeResin #FloralArt #ResinCoasters #MadeInFrance
• •TikTok Video Caption (Demolding a personalized keychain): The big reveal! ✨ Watch as this custom keychain, filled with shimmering dreams and personalized touches, comes to life. The magic of handmade resin is in these little moments. What would you personalize? Let me know below! 👇 #ResinArt #Demolding #ASMRresin #CustomKeychain #PrettyResineCreation
• •Facebook Ad (Targeting gift shoppers): Looking for a truly unique gift? 🎁 Surprise them with a piece of handcrafted resin art from Pretty Resine. From elegant trays to charming keychains, each item is made with passion in France, ensuring a one-of-a-kind present they'll cherish. Explore the collection! #HandmadeGifts #FrenchArtisan #PrettyResine #UniqueFinds #EpoxyResinArt
• •Website Product Description (For a resin tray with gold flakes): Elevate your décor with our enchanting 'Golden Bloom' resin tray. Swirls of ethereal color dance with delicate gold flakes, all encased in a glossy, hand-poured resin finish. Perfect for displaying your treasures or serving with style. Each tray is a unique piece of art, lovingly crafted by hand. Dimensions: Xcm x Ycm. Materials: High-quality epoxy resin, gold flakes, pigments.
• •Instagram Story (Poll asking about color preferences for a new collection): Dreaming up new creations! ✨ Which color palette are you loving for our next resin collection? Pastel dreams ☁️ or Vibrant jewel tones 💎? Vote below and help shape the magic! #PrettyResine #BehindTheScenes #ResinArtist #CreativeProcess #NewCollection