Brand Tone

Innovative and Performance-Focused, Passionate and Community-Oriented, Direct and Informative, Approachable, Slightly Technical but Accessible

Brand Values

• •Innovation
• •Performance & Safety
• •Quality & Durability
• •Player-Centric
• •Specificity/Niche Expertise

Best Practices

• •Always Emphasize Innovation and Performance: Consistently use words like innovative, performance, advanced, edge, optimize, and game-changing when describing products and their benefits.
• •Maintain a Player-First Perspective: Frame benefits around how the products help the player improve their game, safety, and comfort. Use you and speak directly to their needs and aspirations.
• •Highlight French Origin and Quality: Subtly weave in Made in France, quality craftsmanship, or durable design to reinforce the value and reliability of the products.
• •Be Clear, Concise, and Informative: While being engaging, ensure the core function and benefits of the specialized equipment are easily understood. Avoid overly technical jargon unless explaining a specific, unique feature's benefit.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok copy can be more informal and trend-driven than a website product description, the underlying values of innovation, performance, and player benefit should still shine through. Use relevant hashtags consistently.

Social Perception

Positive within its Niche, Emerging Brand, Credible for its Product Category, Helpful/Problem-Solver

Copy Examples

• •Headline: Elevate Your Lineout. Dominate the Air. Body: Introducing Tech Rugby 64 lifting blocks – innovatively designed in France for superior grip, safety, and game-changing performance. Washable, reusable, and built to last. Get yours and feel the difference. #TechRugby64 #LineoutDominance #RugbyGear
• •Headline: Stop Taping, Start Flying. Body: Tired of endless strapping? Our ergonomic 3D-printed lifting blocks offer secure support and comfort, match after match. Focus on your jump, not your gear. Approved by players, ready for your toughest game. Shop now! #RugbyInnovation #PlayerSafety #SmartRugby
• •Headline: The Secret Weapon for Lineout Lifters & Jumpers. Body: Gain that extra edge with Tech Rugby 64's specialized lifting blocks. Designed for optimal performance and safety, our blocks help you secure the ball and maximize your team's advantage. Are you ready to upgrade your game? #RugbyPerformance #FrenchTechRugby #LineoutDrills
• •Headline: Engineered for Excellence. Built for Rugby. Body: Our Tech Rugby 64 lifting blocks aren't just another accessory; they're a performance tool. Developed with players, for players, ensuring safety, efficiency, and the durability you demand. Discover the innovation. #MadeForRugby #RugbyTech #NextLevelPlay
• •Headline (More engaging/TikTok style): Level Up Your Lineout Jumps! 🚀 Body: See how Tech Rugby 64 lifting blocks are changing the game! More grip, more height, more safety. 💪🇫🇷 Ditch the tape, grab the tech! Link in bio to shop! #RugbyLife #GameChanger #TechRugby #RugbyTikTok