Brand Tone

Approachable, Accessible, Informative, Guiding, Enthusiastic & Passionate

Brand Values

• •Accessibility
• •Discovery & Exploration
• •Convenience
• •Quality/Authenticity
• •Customer Confidence

Best Practices

• •Use clear and concise language to explain the benefits of decanted fragrances.
• •Highlight the affordability and accessibility of trying luxury scents.
• •Incorporate enthusiastic and passionate language when describing fragrances.
• •Emphasize the convenience of exploring a wide range of scents from home.
• •Maintain a tone that builds trust and confidence with customers.

Social Perception

A trusted and accessible gateway to the world of luxury and niche fragrances, making perfume discovery easy and affordable for everyone.

Copy Examples

• •Unlock a world of exquisite scents without breaking the bank. Discover your signature fragrance today!
• •Tired of expensive blind buys? Sample luxury perfumes with our affordable decants.
• •Embark on a fragrant adventure! Explore our curated collection of niche perfumes.
• •Can't find a perfume store nearby? We bring the world of fragrance to your doorstep.
• •Find your perfect scent, one decant at a time.