Brand Tone

Authentic, Transparent, Gentle, Caring, Artisanal, Passionate, Eco-conscious, Responsible, Approachable, and Friendly

Brand Values

• •Naturality: Commitment to 100% natural ingredients
• •Artisanal Quality: Products are handmade with care and love
• •Eco-responsibility: Use of recycled and recyclable materials, local sourcing where possible
• •Well-being & Comfort: Aiming to provide moments of calm, warmth, and gentleness
• •Transparency: Sharing the story and processes behind the brand

Best Practices

• •Be open and honest in communications.
• •Be Approachable & Thankful: Especially on social media, interact warmly with the audience, use a friendly tone, and express gratitude for their support and engagement.
• •Emphasize natural ingredients and eco-responsibility in all communications.
• •Showcase the handmade quality and the passion behind the creations.
• •Create content that evokes softness, well-being, and comfort.

Social Perception

A new and growing brand associated with calm, natural well-being, handmade quality, and eco-responsibility. Potential customers may initially experience confusion due to the similarity with other brands, but the authentic and transparent communication can set the brand apart.

Copy Examples

• •We're dreamers, passionate about bringing moments of calm and natural well-being into your everyday life.
• •Born from a desire to reconnect with the essential, every product is a testament to our commitment: handmade quality, 100% natural ingredients, and a deep respect for our planet.
• •Experience the warmth of our handmade candles, crafted with love and 100% natural soy wax.
• •Discover the gentle touch of our artisanal soaps, made with the finest natural ingredients for your well-being.
• •Thank you for supporting our small business! Your purchase helps us continue creating eco-responsible products with passion.