Brand Tone

Sentimental & Evocative, Aspirational & Inspirational, Friendly & Accessible, Appreciative & Engaging

Brand Values

• •Preservation of Memories
• •Quality & Aesthetics
• •Uniqueness & Personalization
• •Simplicity & User-Friendliness
• •Customer Connection
• •Sustainability (mentioned)

Best Practices

• •Develop a Brand Voice & Tone Guide: Document Souvence's specific sentimental, aspirational, yet friendly tone. Include approved vocabulary (e.g., "treasure," "cherish," "journey," "unique," "elegant") and phrases to avoid (e.g., overly technical jargon, overly casual slang unless contextually appropriate for a specific social media trend). This guide should be the go-to resource for anyone creating content.
• •Prioritize Emotional Storytelling: Focus copy on the *why* behind the product – the preservation of feelings, stories, and connections associated with travel. Use evocative language that taps into the reader's desire to remember and share their experiences.
• •Maintain a Conversational yet Elegant Style: Especially on social media and in customer interactions, keep the language warm, approachable, and human. Use "you" and "your" to speak directly to the audience. While friendly, ensure the overall language still reflects the quality and aesthetic appeal of the albums.
• •Adapt Tone for Platform, Not Core Values: While the core sentimental and aspirational voice should remain, the *tone* can be slightly adjusted for different platforms. For example, TikTok might allow for more playful or trend-driven language, while an email or the website's "About Us" page might be more reflective and heartfelt. However, the underlying values of memory preservation and quality must always shine through.
• •Regularly Review and Align Content: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Check that the French and English messaging (and any other languages used) carry the same emotional weight and brand personality. Use customer feedback and social media sentiment as indicators of how the tone is being received.

Social Perception

Positive Engagement, Desirable Product, Trust (implied by reviews), Niche Appeal

Copy Examples

• •Instagram Post (Image: Flat lay of an open Souvence album with vibrant travel photos, a passport, and a few travel trinkets): Text: Don't let those breathtaking Bali sunsets and Tokyo street discoveries fade into your camera roll. Your adventures deserve more than a fleeting digital glance. Hold them, share them, relive them with your Souvence travel album – a beautifully crafted home for your most cherished moments. Where will your next chapter take you? #Souvence #TravelMemories #KeepsakeAlbum #AdventureAwaits #CherishEveryMoment
• •Facebook Ad (Carousel of album features – customization, quality paper, elegant cover): Headline: Turn Your Travels into Timeless Treasures. Body: Lost in a sea of digital photos? 📱 Souvence helps you bring your most precious travel memories to life. Design your unique, high-quality photo album in minutes and keep those special moments alive, beautifully displayed in your home. Ready to tell your story? Create your Souvence album today. [Link] #PhotoAlbum #TravelJournal #PreserveYourAdventures #CustomGift #SouvenceStyle
• •Website Homepage Banner: Headline: Beyond the Screen: Your Travels, Beautifully Bound. Sub-headline: Souvence transforms your unforgettable journeys into elegant, handcrafted photo albums. Because every memory deserves to be held, not just scrolled past. Create your unique travel story.
• •TikTok Video Script (User excitedly unboxes a Souvence album, flips through pages showing vibrant photos, smiles): Voiceover (upbeat, slightly sentimental): Okay, I'm officially obsessed! I finally got my travel photos off my phone and into this gorgeous Souvence album. Ibiza, you were a dream! It’s SO easy to make, and now these memories have a forever home. Don't let your adventures get lost! Link in bio to create yours! 😉 #Souvence #TravelAlbum #MemoryKeeping #GiftIdea #VacationVibes
• •Email to Newsletter Subscribers (Subject: Relive the Magic: Your Travels Deserve a Souvence): Body: Hi [Customer Name], Remember that incredible feeling when you reached the summit, or the taste of that amazing street food on your last trip? Those moments are too precious to forget. At Souvence, we believe in giving those memories a special place where they can be cherished and revisited, time and time again. Our beautifully designed travel albums are more than just books; they're a portal back to your greatest adventures. Ready to give your memories the home they deserve? Design Your Album Now: [Link] Warmly, The Souvence Team