Brand Tone

Approachable, Friendly, Aspirational, Quality-Conscious, Helpful, Curated, Community-Oriented

Brand Values

• •Quality
• •Value/Smart Shopping
• •Sustainability/Second-Life
• •Customer Service & Trust
• •Style and Trend-Consciousness
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of the brand's tone (e.g., "Friendly, Upscale, Helpful, Community-Focused"), with do's and don'ts for language. Share this with anyone creating content.
• •Use Consistent Terminology: Stick to preferred terms like "upscale consignment," "curated collection," "stylist-selected," "gently loved treasures" rather than just "used clothes" to reinforce the quality perception.
• •Show, Don't Just Tell, Quality: Instead of only saying "high quality," highlight the brand names known for quality, mention the inspection process, and use high-quality photography that showcases the items well.
• •Engage Authentically on Social Media: Respond to comments and messages in a warm, helpful, and personal manner. Mirror the approachable yet professional tone of an in-store interaction.
• •Spotlight the "Why": Weave in the benefits beyond just the product – the sustainability aspect of consignment, the joy of finding a unique piece, the smartness of the purchase, and the community connection. This reinforces the values behind the brand.

Social Perception

Trusted Source for Quality Children's and Women's Wear, Community Staple, Smart and Savvy Shopping Destination, Supportive of Local Community/Moms, Well-Curated and Reliable

Copy Examples

• •Instagram Post (Image: Flat lay of a stylish kids' outfit): Tired of the endless scroll? 📲 Our stylists have already done the treasure hunting for you! Discover iconic brands and adorable, quality-checked pieces like this [Brand Name] set, ready to make your little one shine. ✨ DM us to snag it! #529HollinHall #KidsConsignment #DesignerDeals #AlexandriaVA
• •Facebook Ad (Carousel of women's and children's clothing): Refresh your family's wardrobe without breaking the bank! 🎉 At 529 Hollin Hall, find upscale consignment treasures for women and kids – from [Brand A] frocks to [Brand B] playwear. Quality, style, and smart prices, all waiting for you. Shop in-store or online! [Link to website] #HollinHallStyle #ConsignmentBoutique #SustainableFashion #ShopLocalALX
• •Website Homepage Banner: 529 Hollin Hall: Your Closet's Best Friend. Upscale finds for women and children, lovingly selected and beautifully priced. From playground chic to mom-on-the-go glam, discover styles you'll adore. [Shop Now Button]
• •Email Newsletter Subject: ✨ New Arrivals Alert! Lilly, Mini Boden & More Just Hit the Racks at 529 HH! Body Snippet: Hello, savvy shopper! This week's curated collection is brimming with gems your family will love. Our expert stylists have handpicked the best from your favorite brands. Come find your next treasure and enjoy high-end style, smartly priced. Because looking good shouldn't mean overspending! [Link to New Arrivals]
• •Local Community Post (e.g., on a neighborhood Facebook group): Hey Hollin Hall neighbors! 👋 Looking to clear out those outgrown (but still fabulous!) kids' clothes or update your own style? 529 Hollin Hall makes consigning easy and rewarding. We're always seeking quality pieces from brands like Crewcuts, Tea Collection, and Lululemon. Let us help you find new homes for your pre-loved treasures! Learn more about consigning with us: [Link to Consignment Page] #SupportLocal #AlexandriaConsignment #CommunityLove