Brand Tone

Adventurous, Educational, Engaging, Passionate, Enthusiastic

Brand Values

• •Exploration and Discovery
• •Collectibility and Rarity
• •Storytelling and Immersion
• •Quality and Artistry
• •Knowledge Sharing/Learning

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that defines your core tone (e.g., Adventurous, Educational, Engaging) and lists "Do's" and "Don'ts" for word choices, sentence structure, and overall feel. For example: *Do: Use evocative and descriptive language. Don't: Use overly casual slang or overly academic jargon.*
• •Always Emphasize Exploration and Discovery: Frame product descriptions, social media posts, and even transactional emails with the idea of a journey, uncovering secrets, or learning something new and exciting about the world.
• •Incorporate Storytelling: Even in short copy, try to weave in a narrative element. Instead of just listing features, hint at the stories behind the cards, locations, or civilizations.
• •Maintain an Enthusiastic and Passionate Voice: Let the copy reflect genuine excitement for the game's themes, the beauty of the cards, and the joy of learning and collecting. This passion will be contagious.
• •Review and Align Regularly: Periodically review all public-facing copy (website, social media, ads, emails) to ensure it consistently reflects the desired brand tone. Create a shared document or style guide accessible to anyone writing for the brand.

Social Perception

Positive but Niche, Engaged Community (potential), Perceived as Educational and Unique.

Copy Examples

• •Headline: Unseal a New Adventure. Discover the World, One Card at a Time. Body: What if every card was a journey? Cartas do Mundo invites you to explore vibrant cultures, lost civilizations, and iconic landmarks. Collect, strategize, and become a global explorer. Your next adventure awaits!
• •Social Media Post (Instagram - with a visually appealing card image): Image Text: The Secrets of [Card Name] Unveiled! Caption: Journey to the heart of [Location/Civilization depicted on card] with our latest card! Discover its rich history, unique traditions, and the stories it holds. What will you uncover? #CartasDoMundo #CollectibleCardGame #NewCard #AdventureAwaits #ExploreHistory
• •Email Subject: A Letter From History Has Arrived... Body: Dear Explorer, Imagine receiving a letter penned from another era, a different land. Our "Cartas do Mundo" collections bring history to life, with beautifully illustrated cards, fascinating facts, and unique collectibles. Start your epic journey today and piece together the wonders of the world.
• •Website Banner: More Than a Game. It's an Expedition. Sub-text: Cartas do Mundo: Collect unique cards, delve into captivating stories, and explore the rich tapestry of global history and culture. Are you ready to begin?
• •Short Ad Copy: Tired of the same old games? Embark on an epic quest with Cartas do Mundo! Collect stunning cards, learn fascinating histories, and challenge your mind. Your journey through time and continents starts now!