Brand Tone

Aspirational & Inspiring, Feminine & Chic, Wanderlust-Driven, Appreciative of Quality & Aesthetics, Approachable & Friendly

Brand Values

• •Originality & Artistry
• •Quality & Longevity
• •Aesthetic Beauty & Inspiration
• •Accessibility & Affordability
• •Passion for Travel
• •Customer Satisfaction

Best Practices

• •Visually Driven Language: Use descriptive and evocative words that paint a picture, mirroring the visual nature of the products (e.g., "dreamy pastels," "chic allure," "vibrant city scenes").
• •Maintain an Inspirational and Aspirational Voice: Focus on how the art can transform a space, evoke feelings, and inspire dreams (e.g., "elevate your home," "art that feels like a getaway," "bring your wanderlust home").
• •Highlight Originality and Quality: Consistently mention that the artwork is original and printed on high-quality materials, reinforcing the value.
• •Incorporate the Travel Narrative: Weave in the story of travel and discovery, as this is a core part of the brand's identity and appeals to the target audience's sense of adventure.
• •Stay Approachable and Authentic: While aspirational, the tone should also feel genuine and friendly, reflecting its origins as a personal quest for beautiful, affordable art. Engage with customer comments and share user-generated content to build community.

Social Perception

High-Quality & Beautiful Products, Stylish & On-Trend, Source of Inspiration, Trustworthy Small Business

Copy Examples

• •Headline: "Bring Your Wanderlust Home." Body: "Transform your space with the dreamy pastels of a Positano sunrise or the chic allure of a Parisian street. Our original travel art prints are crafted to inspire your next adventure and beautify your everyday. Explore the collection and let your walls tell a story. #527Photo #TravelArt #WallDecor #HomeAesthetic" (Tone: Aspirational, Wanderlust-Driven, Feminine)
• •Headline: "Art That Feels Like a Getaway." Body: "Tired of blank walls? Elevate your home with 527 Photo's curated collection of pastel travel prints. Each piece is an original, designed to bring a touch of beauty and inspiration to your favorite spaces. Affordable luxury for the art lover in you. ✨ #PastelDecor #ArtPrints #InspiringSpaces #527Photo" (Tone: Inspiring, Chic, Quality-Focused)
• •Headline: "Your Walls Are Calling for a Little Pastel Magic." Body: "Discover unique, high-quality art prints that add a pop of color and personality to any room. From dreamy landscapes to vibrant city scenes, find the perfect piece to reflect your style. As seen in Target & West Elm! Shop now. #HomeDecorInspo #OriginalArt #FeminineChic #WallArt" (Tone: Approachable, Stylish, Emphasizing Accessibility)
• •Headline: "Create Your Dream Aesthetic." Body: "Looking for that perfect piece to complete your room? 527 Photo offers stunning, original art prints with a touch of travel and a lot of charm. Printed on premium paper with archival inks, these are treasures designed to last. Find your inspiration today! #AestheticDecor #TravelPhotography #GalleryWall #527Photo" (Tone: Aspirational, Quality-Focused, Inspiring)
• •Headline: "From Our Travels, To Your Home." Body: "Founded from a passion for travel and beautiful, affordable art, 527 Photo brings you original prints from enchanting destinations. Let these images spark joy and wanderlust in your daily life. Explore our collections. #ArtForYourHome #TravelInspired #PastelDreams #SupportSmallBusiness" (Tone: Personal, Wanderlust-Driven, Appreciative of Quality)