Brand Tone

Positive and Uplifting, Friendly and Approachable, Authentic and Genuine, Inspirational and Empowering, Calm and Mindful

Brand Values

• •Positivity
• •Self-Expression
• •Well-being
• •Community
• •Authenticity
• •Mindfulness/Conscious Living

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (positive, friendly, inspirational), key vocabulary (e.g., "vibes," "joy," "illuminate," "uplift"), and things to avoid (e.g., overly formal language, negativity, slang that doesn't fit).
• •Know Your Audience: Understand who you're talking to. Tailor the friendly and positive language to resonate with their aspirations for a more joyful and expressive life.
• •Prioritize Positivity: Ensure all copy, from product descriptions to social media replies, actively reinforces the "good vibes" ethos. Frame messages constructively and optimistically.
• •Be Authentic and Relatable: Use genuine language that feels human and approachable. Share stories or sentiments that connect with the audience's desire for well-being and self-expression.
• •Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, in an email, on Instagram, or Twitter. This builds brand recognition and trust. Regularly review content across platforms to check for consistency.

Social Perception

Customers are likely drawn to the unique, aesthetically pleasing, and positivity-focused products. The consistent "good vibes" message resonates with individuals seeking positivity and self-expression. Positive interactions with customer service, quality of products, and the overall shopping experience heavily influence perception.

Copy Examples

• •Product Ad (New T-shirt): "Wrap yourself in good vibes! ✨ Our new [T-shirt Name] tee isn't just soft, it's a mood. Express your sunshine. Shop now and let your style speak volumes. #CollectedVibes #GoodVibesOnly #PositiveStyle"
• •Instagram Caption (Lifestyle Image): "Finding joy in the everyday. ☕️☀️ What little things are bringing you good vibes today? Share the positivity below! 👇 #CollectedVibesCommunity #DailyJoy #MindfulMoments"
• •Email Subject Line (Promotion): "A Little Dose of Happy Just For You! 😊 Unlock Special Savings Inside."
• •Website Banner (Homepage): "Curated for Joy. Designed to Inspire. Welcome to Collected Vibes – Your home for all things positive."
• •Twitter Post (Engaging Question): "What's one word that describes your ultimate 'good vibe'? Let us know! We're all about spreading that positive energy. 💖 #FeelGood #PositiveThinking #CollectedVibes"