Brand Tone

Trustworthy, reassuring, and authentic, with a focus on safety and quality for active dogs.

Brand Values

• •Safety & Security
• •Quality & Durability
• •Animal Welfare & Comfort
• •Trustworthiness
• •High-Quality Products

Best Practices

• •Prioritize safety and security features in product descriptions.
• •Highlight the quality and durability of materials used.
• •Emphasize the comfort and well-being of dogs when showcasing product features.
• •Use authentic storytelling to connect with dog owners on a personal level.
• •Incorporate adventure-related keywords to resonate with active dog owners.

Social Perception

A reliable and trustworthy brand that offers high-quality, durable, and safe products for active dogs, ensuring peace of mind for their owners.

Copy Examples

• •Share your stress-free explorations!
• •Our neoprene-padded collars and ergonomic harnesses ensure your furry explorer stays comfortable on the longest treks, while robust materials give you the ultimate peace of mind.
• •Born from a personal experience to provide safer, more reliable alternatives for dog owners.
• •Adventure-ready gear designed with your dog's safety and comfort in mind.
• •Explore our range of durable and high-quality leads, collars, and harnesses, tested by Sprocket the English Springer Spaniel.