Brand Tone

The brand tone for Autostikli.lv is a blend of professional and approachable. On the main website and for core auto glass services, the tone is trustworthy, emphasizing expertise, quality, and customer satisfaction. On TikTok (Pinku Automazgātava), the tone is informal, humorous, and engaging, targeting a younger audience with trendy content.

Brand Values

• •Quality
• •Expertise & Professionalism
• •Customer Satisfaction/Focus
• •Comprehensive Service
• •Modernity & Approachability

Best Practices

• •Maintain a balance between professionalism and approachability in all communications.
• •Showcase expertise and experience while remaining customer-focused.
• •Address past complaints transparently and demonstrate commitment to resolving issues.
• •Leverage visual content (photos, videos) to highlight quality and results.
• •Adapt content to the specific platform (e.g., TikTok vs. website).

Social Perception

Autostikli.lv is perceived as an established and professional auto glass service provider, particularly in Latvia. Pinku Automazgātava is viewed as a modern, approachable, and engaging car wash and detailing service.

Copy Examples

• •"For over 20 years, Autostikli.lv has been Latvia's trusted name in auto glass."
• •"Pinku Automazgātava: Where your car gets the VIP treatment!"
• •"We cooperate with insurance companies to make your auto glass replacement hassle-free."
• •"Our professional team ensures quality workmanship and customer satisfaction."
• •"[TikTok video caption] Car wash so good, it's TikTok famous! #pinkuautomazgatava #carwash #detailing"