Brand Tone

Positive, encouraging, and youthful, aiming to connect faith and fashion.

Brand Values

• •Faith Expression
• •Spreading the Gospel
• •Growth and Global Reach
• •Community
• •Biblical Foundation

Best Practices

• •Stay Rooted in Scripture: Consistently weave in biblical themes, verses (like Matthew 4:19, Matthew 28:19-20, Job 22:28 which are foundational to the brand), and faith-based encouragement.
• •This could include relevant hashtags and a slightly more informal, enthusiastic tone where appropriate (e.g., on TikTok).
• •Share the "Why": Regularly remind the audience of the brand's mission and the founder's story.
• •Focus on "Fashion Meets Faith": Highlight both the style/design aspect of the apparel and its faith-based messaging.
• •Maintain a positive and encouraging tone in all communications.

Social Perception

An emerging brand with positive engagement, associated with faith and fashion, perceived as providing quality apparel that sparks conversations about faith.

Copy Examples

• •Shipping now in NZ!
• •Inspired by Matthew 4:19, we're called to follow.
• •Founded in 2024 with a mission to spread the Gospel through fashion.
• •#WearYourFaith #Disciples #FaithMeetsFashion
• •Where Faith Meets Fashion.