Brand Tone

Knowledgeable & Expert, Community-Focused & Supportive, Passionate & Enthusiastic, Friendly & Approachable, Professional

Brand Values

• •Expertise & Quality Service
• •Community Engagement
• •Passion for Running
• •Customer-Centricity
• •Inclusivity
• •Tradition & Experience

Best Practices

• •Embody "Run by Runners, For Runners": Always write from the perspective of someone who understands and shares the passion for running. Use language that resonates with runners of all levels.
• •Prioritize Expertise and Helpful Advice: Ensure content is informative, accurate, and offers genuine value to the reader, whether it's about products, training, or injury prevention.
• •Foster Community Spirit: Regularly feature local events, running clubs, and customer stories. Use inclusive language that makes everyone feel part of the Sportlink family.
• •Maintain an Enthusiastic and Supportive Voice: Let the passion for running shine through. Be encouraging and positive, celebrating achievements and offering support through challenges.
• •Be Approachable yet Professional: While showcasing expertise, avoid overly technical jargon without explanation. Keep the tone friendly and conversational, but always maintain a professional standard that reflects over 25 years of experience.

Social Perception

Highly Regarded Experts, Community Pillar, Trustworthy & Reliable, Friendly & Welcoming, More Than Just a Shop

Copy Examples

• •Step into your next PB! 🚀 The all-new [Shoe Model] has landed at Sportlink. Our expert team, all passionate runners themselves, are ready to help you find your perfect fit. Plus, book a video gait analysis with us and run with confidence knowing you've got the right support. Because here, it's run by runners, for runners. #Sportlink #NorwichRunning #NewKicks #GaitAnalysis #RunHappy
• •What a fantastic turnout at the [Local Race Name]! Huge congratulations to everyone who ran – you make the Norfolk running community shine! ✨ We're so proud to support events like these and share your passion. Tag us in your race photos! #SportlinkCommunity #RunNorfolk #RaceDay #RunningFamily #ProudSponsor
• •**Unlock Your Best Mile: Expert Tips from the Sportlink Team** At Sportlink, we've spent over 25 years helping runners of all levels achieve their goals. Whether you're lacing up for the first time or chasing a new marathon PB, our experienced team (who live and breathe running!) have the insights to help you on your journey. Today, let's talk about...
• •Relive the excitement of the [Event Name] with Sportlink TV! 📺 We were there capturing the PBs, the smiles, and the incredible spirit of the Norfolk running scene. Our team of runners loves being part of these moments. Don't forget to like, subscribe, and tell us your favorite part in the comments! Looking for expert advice or the latest gear? Visit us in-store or online at sportlink.co.uk. #SportlinkTV #RunningCommunity #EventHighlights #RunByRunnersForRunners
• •Don't let niggles slow you down. Our on-site Sports Injury Clinic, run by experienced professionals, is here to provide expert assessment and treatment to get you back on your feet. At Sportlink, we understand the runner's body. Book your consultation today and keep your training on track. #InjuryPrevention #RunSmart #ExpertCare #Sportlink