Brand Tone

Whimsical, Poetic, Gentle, Artisanal, Elegant, Friendly, Creative, Nostalgic, Passionate, Unique

Brand Values

• •Beauty & Poetry
• •Artisanal Quality & Craftsmanship
• •Uniqueness & Originality
• •Upcycling & Sustainability
• •Joy & Dreaminess
• •Customer Connection & Friendliness

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive adjectives and gentle verbs that evoke feelings of whimsy, elegance, and nostalgia. Think whisper, dance, dream, enchantment, cherished.
• •Maintain a Personal & Passionate Voice: Write as if you're sharing something you genuinely love. Let the creator's passion for art, paper, and reimagining objects shine through. Use we and address the audience directly in a friendly manner.
• •Highlight Artisanal & French Roots: Subtly weave in the made in France, handcrafted, or atelier aspects to reinforce quality and the unique origin of the products.
• •Balance Whimsy with Elegance: While the tone is dreamy, it's also elegant. Avoid overly childish language; instead, aim for a sophisticated charm that appeals to childlike souls but also discerning adults.
• •Spotlight the Why Behind Upcycling: When talking about upcycled items, emphasize the story, the transformation, sustainability, and the beauty of giving objects a second life with a pop & precious touch. This connects to values beyond just the product itself.

Social Perception

Positive & Appreciative, Trusted & High Quality, Distinctive Niche, Associated with Pop & Precious Upcycling

Copy Examples

• •Let your words dance on paper as soft as a dream. ✨ Our newest collection of poetic stationery has arrived, designed in our French atelier to bring a whisper of whimsy to your everyday notes. Discover the magic of handcrafted correspondence. #MinnieValentine #PoeticStationery #Handcrafted #DreamersWelcome #NewArrival
• •Once forgotten, now reborn with a touch of pop & precious! This vintage side table has been lovingly restored and reimagined by Les Ateliers de Minnie Valentine, ready to add a unique story and elegant charm to your home. Because every piece deserves a second chance to shine. ✨ See its transformation and make it yours! [Link to product] #Upcycling #VintageReimagined #MinnieValentineDecor #SustainableStyle #OneOfAKind
• •At Les Ateliers de Minnie Valentine, we believe in the quiet magic of beautiful things. From delicate illustrations that capture fleeting moments to lovingly upcycled treasures that whisper tales of the past, our creations are an invitation to slow down, to dream, and to find poetry in the everyday. Crafted with passion in France, for the love of art and the art of living.
• •Psst... A Little Sprinkle of Art & Poetry, Just For You! 🎨✨ (Email Body Snippet): Bring home a touch of enchantment! For a limited time, our dreamiest illustrations are waiting to adorn your walls with sweetness and light. Find the piece that speaks to your soul...
• •Old trinket box ➡️ Magical keepsake holder! ✨ Watch the #UpcyclingMagic unfold at Les Ateliers de Minnie Valentine! What should we transform next? #DIYDecor #VintageFinds #Transformation #PopAndPrecious #CraftyHands