Brand Tone

aspirational, elegant, and feminine; confident and slightly playful; inspiring and empowering.

Brand Values

• •Authentic Silhouettes & Timeless Pieces
• •Quality and Craftsmanship
• •Confidence and Femininity
• •Versatility
• •Affordable Luxury
• •Slow Fashion Principles
• •Female Empowerment
• •Elegance and Fun

Best Practices

• •Develop a Brand Voice Chart: Clearly outline core values, personality traits (e.g., elegant, confident, inspiring, playful), a "we are/we are not" list, and specific vocabulary or phrases to use or avoid.
• •Embody the "Ance Gria Woman": When writing, consistently envision the target audience – a confident, stylish woman who appreciates quality, timeless design, and feeling feminine and empowered.
• •Balance Aspiration with Attainability: While showcasing luxury and elegance, ensure the tone remains somewhat approachable, aligning with the "affordable luxury" positioning.
• •Highlight Unique Design Elements & Values: Consistently weave in mentions of authentic silhouettes, quality craftsmanship, versatility, and the brand's commitment to inspiring confidence.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns seamlessly with the brand's visual identity across the website and all social media platforms for a unified brand experience.

Social Perception

Desirable and Fashion-Forward; Associated with "It" Girls/Influencers; Quality and Unique Design; Growing Australian Designer Label; Positive Online Engagement.

Copy Examples

• •Headline: "Ance Gria: Where timeless elegance meets modern allure. Discover pieces designed to empower your every moment."
• •Social Media Post (Image: Woman confidently wearing an Ance Gria gown at an event): "Step into your spotlight. Our [Dress Name] gown, crafted for unforgettable entrances and lasting impressions. #AnceGria #EventWear #ElegantStyle"
• •Product Description Snippet (for a versatile set): "From sun-drenched afternoons to starlit evenings, the [Set Name] transitions with effortless grace. Authentic silhouettes, designed for the woman who defines her own elegance. #AnceGria #ResortWear #VersatileFashion"
• •Brand Story Snippet: "At Ance Gria, we believe in the enduring power of a beautifully crafted garment. We blend vintage inspiration with contemporary design to create pieces that feel both timeless and uniquely you. Feel confident, feel feminine, feel Ance Gria."
• •Call to Action (Email Signup): "Join the Ance Gria collective and be the first to explore new arrivals, exclusive insights, and a world where elegance and fun intertwine. Define your style with us."