Brand Tone

Gentle, informative, and trustworthy, emphasizing natural purity and radiant results.

Brand Values

• •Purity
• •Radiance
• •Natural ingredients
• •Effectiveness
• •Gentle care

Best Practices

• •Maintain a consistent tone of voice across all platforms.
• •Highlight the natural and pure ingredients used in products.
• •Focus on the benefits of goat's milk soap and vitamin C serums, such as moisturizing and antioxidant properties.
• •Emphasize the radiance and healthy skin achieved through product use.
• •Differentiate the brand from competitors by showcasing unique qualities and benefits.

Social Perception

The brand aims to be perceived as a provider of natural, effective skincare solutions, promoting healthy, radiant skin through pure and gentle ingredients.

Copy Examples

• •Discover the pure secret to radiant skin with our goat's milk soap.
• •Experience the natural glow with our Vitamin C serum, your daily dose of radiance.
• •Nourish your skin with the gentle touch of our pure ingredients, revealing your natural beauty.
• •Unlock your skin's radiance with our expertly crafted formulas, designed for purity and effectiveness.
• •Embrace the purity of nature and reveal your skin's natural radiance with Pureté & Radiance.