Brand Tone

Nurturing & Caring, Artisanal & Quality-Focused, Creative & Inspiring, Friendly & Approachable, Eco-conscious & Safe

Brand Values

• •Family & Children
• •Craftsmanship & Quality
• •Natural & Sustainable Materials
• •Personalization & Uniqueness
• •Customer Satisfaction & Good Experience
• •Supporting Finnish Origin

Best Practices

• •Embrace the "Family & Child-Centric" Narrative: Consistently weave in the "Keiki" (child) meaning and the brand's origin as a family business. Use warm, nurturing language when referring to products for children and families.
• •Highlight "Finnish Craftsmanship & Quality": Always mention the "Made in Finland" aspect, the use of quality materials like Finnish birch plywood, and the handcrafted nature of the products. This reinforces trust and the premium feel.
• •Keep it Authentic & Approachable: Maintain a friendly, direct, and honest voice. Avoid overly corporate or technical jargon. Let the passion for their craft shine through.
• •Emphasize Natural & Sustainable Aspects: When relevant, subtly highlight the eco-friendly nature of wood and any certifications (like FSC). This appeals to conscious consumers and aligns with the "natural" aesthetic.
• •Inspire with Creativity & Personalization: Focus on how Keikiwood products can add a unique, personal touch to homes and celebrations. Encourage customers to engage with customization options to create something truly special. Use words that evoke imagination and joy.

Social Perception

Positive Association with "Made in Finland", Appreciation for Natural and Wooden Toys/Décor, Valued Personalization, Trust in Family Businesses, Eco-Friendly Appeal

Copy Examples

• •Crafted with love, just for your little one. ❤️ Our Finnish birch plywood name signs bring a touch of natural charm and a sprinkle of personality to their special space. Handmade in Finland, because every keiki deserves the best. ✨ #Keikiwood #HandmadeWithLove #FinnishDesign #KidsRoomDecor #PersonalizedGifts
• •Spark their imagination, naturally. 🌿 Keikiwood offers beautifully handcrafted wooden toys and décor, made with care in Finland from sustainable materials. From playful animal figures to personalized treasures, discover pieces that inspire creativity and last a lifetime. Shop our collection today! #KeikiwoodCreations #WoodenToys #MadeInFinland #SustainablePlay #FamilyBusiness
• •Celebrate life's sweetest moments with a Keikiwood original. Our custom wooden cake toppers are designed with your unique occasion in mind and handcrafted with precision from premium Finnish birch. A beautiful, natural touch to make your celebration even more memorable. Tell us your vision, and we'll bring it to life! #Keikiwood #CustomCakeTopper #HandmadeCelebrations #FinnishCraftsmanship #SpecialOccasions
• •Hello from our family workshop in Finland! 👋 At Keikiwood, we believe in the simple beauty of natural materials and the joy of handcrafted quality. Explore our latest collection of wooden wonders – from unique home décor to enchanting gifts for the little 'keikis' in your life. Each piece tells a story of Finnish tradition and heartfelt craftsmanship. #KeikiwoodFamily #NaturalLiving #HandcraftedHome #FinnishMade
• •Keikiwood: Finnish Craftsmanship for Your Home & Heart. ✨ Discover unique, handcrafted wooden treasures, from personalized kids' décor to inspiring gifts. Made with passion, from our family to yours. #Keikiwood #MadeInFinland #ArtisanWoodwork #ShopSmall