Brand Tone

Passionate & Expressive, Quirky & Unique, Approachable & Personal, Bold & Vibrant, Inspirational

Brand Values

• •Originality & Uniqueness
• •Self-Expression & Authenticity
• •Creativity & Imagination
• •Passion
• •Connection
• •Boldness & Standing Out
• •Craftsmanship & Detail

Best Practices

• •Embrace "Quirky Elegance": Balance bold, street-art-inspired language with an appreciation for detail and unique craftsmanship. Use words like "vibrant," "bold," "statement," "unique," "one-off," "quirky," "hand-painted," "embellished," "imagination," and "passion."
• •Tell the Story: Connect with the audience by sharing the inspiration behind pieces or the artist's personal journey and passion. Emphasize that each piece is more than just an object; it's a story or an emotion captured on canvas.
• •Be Approachable and Authentic: While the art is unique and makes a statement, the communication should feel genuine and inviting. Use a friendly, direct tone. Share the "perfectly imperfect" aspect of the art, which adds to its authenticity.
• •Highlight Uniqueness and Exclusivity: Consistently reinforce that these are "one-off" pieces, hand-signed, and not mass-produced. This appeals to buyers looking for something special and exclusive.
• •Inspire and Empower: Encourage self-expression in buyers. Position the art as a way for them to showcase their personality and "be different." Use empowering calls to action that invite them to explore, discover, and commission pieces that resonate with them personally.

Social Perception

Hayley Gell Art is perceived as a source of unique, vibrant, and statement art pieces. The artist is seen as passionate, creative, and dedicated to her craft, with a distinctive style that blends street art influences with detailed embellishments. If potential art clients encounter her photography brand, they will perceive Hayley Gell as friendly, professional, fun, relaxed, and highly skilled at making people feel comfortable. Emerging & Passionate: The narrative of being a self-taught artist who transitioned careers in 2021 to follow her dream adds a layer of relatability and highlights her dedication.

Copy Examples

• •Instagram Post (Image of a bold, colorful portrait with crystal details): Dare to be different. ✨ This isn't just art; it's a statement. Hand-painted with passion and a sprinkle of street art soul, 'Electric Dreams' is a one-off piece designed to bring vibrant energy to your space. Ready to find the artwork that truly speaks to you? Explore the collection – link in bio. #HayleyGellArt #UniqueArt #StatementPiece #ContemporaryArt #QuirkyArt #BoldColors #CrystalArt
• •Website Homepage Headline: Hayley Gell Art: Where Imagination Roars to Life. Discover One-Off Originals & Custom Pieces That Tell Your Story.
• •Facebook Ad (targeting users interested in home decor and unique art): Tired of the same old walls? 🤔 Elevate your home with art that's as unique as you are. Hayley Gell Art offers vibrant, hand-signed originals and custom commissions with a quirky twist and an imperfectly perfect finish. Let's create your 'wow' piece together! Learn more and browse the gallery: [Link to website] #ArtForYourHome #HayleyGellArt #CustomArt #StandOutStyle #InteriorDesignInspo
• •TikTok Video Caption (showing the process of adding gold leaf to a piece): Watch the magic happen! ✨ Adding those golden touches that make each piece pop. Every artwork is a journey of passion, detail, and a little bit of rebellion. What should I create next? 😉 #ArtProcess #GoldLeafArt #HayleyGellArt #TikTokArtist #UniqueDesign #StreetArtInspired #CreativeEnergy
• •Email Newsletter Snippet (introducing a new collection): Hello Art Lover! Get ready to be captivated. My new 'Iconic' collection has just dropped, celebrating legends with a vibrant, street-art edge and signature crystal sparkle. These aren't just portraits; they're conversations. Be the first to explore these unique, hand-signed pieces. [Link to Collection] Because your space deserves art that truly reflects you.