Brand Tone

approachable, modern, and customer-focused

Brand Values

• •Product Authenticity and Quality
• •Wide Selection/Variety
• •Customer Support and Service
• •Competitive Pricing & Value
• •Accessibility and Convenience

Best Practices

• •Know Your Audience: Understand that your customers range from experienced vapers to newcomers. Tailor the complexity and directness of your language accordingly, always aiming to be helpful and informative.
• •Emphasize Benefits, Not Just Features: Instead of just listing product specifications, highlight how they enhance the vaping experience (e.g., "longer battery life for all-day vaping" instead of just "X mAh battery").
• •Be Direct and Clear, Especially with Offers: Clearly state promotions, shipping details, and return policies to build trust and manage expectations. Avoid jargon where simpler terms suffice.
• •Maintain a Welcoming and Supportive Voice: Even in online interactions, try to replicate the helpful and friendly approach often praised in physical stores. Use inclusive language.
• •Stay Updated and Authentic: The vaping market evolves quickly. Ensure your copy reflects current trends, products, and regulations (like TPD compliance), reinforcing your position as a knowledgeable and trustworthy source.

Social Perception

The public perception of Vapourz Lounge is somewhat divided but leans towards positive, particularly regarding product range and in-store experiences.

Copy Examples

• •Headline: Your Perfect Vape, Found. Body: Dive into the Vapourz Lounge collection – from the latest kits to your all-time favourite e-liquids. Quality, variety, and a smooth experience, every time. #VapeLife #UKVapers
• •Headline: Flavour Awaits. Price Delights. Body: Why settle? Get authentic, top-quality vape gear without breaking the bank. Explore our deals and discover your next go-to flavour at Vapourz Lounge. Free UK delivery over £50! #VapeDeals #Eliquid
• •Headline: New to Vaping? We've Got You. Body: Stepping into the world of vaping can be exciting! Our friendly experts at Vapourz Lounge are here to guide you to the perfect starter kit and answer all your questions. Visit us in-store or chat with us online! #BeginnerVape #VapeCommunity
• •Headline: Your Weekend Vape Lineup, Sorted. Body: From rich tobaccos to fruity bursts, find every flavour you crave at Vapourz Lounge. Order by 1 PM for same-day dispatch and get ready for a flavourful weekend! #VapeUK #WeekendVibes
• •Headline: The Vapourz Lounge Experience: More Than Just a Shop. Body: It's about finding what's right for you, with expert advice and a welcoming vibe. Discover the Vapourz Lounge difference online or at our London stores. #VapeShop #CustomerFirst