Brand Tone

Authentic & Passionate, Community-Oriented & Friendly, Appreciative of Nature & Simplicity, Proudly Canadian & Family-Focused, Relatable & Down-to-Earth

Brand Values

• •Family & Togetherness: Spending REEL time together with loved ones is a stated passion.
• •Connection with Nature: Rooted in nature and inspired by cottage life and fishing.
• •Quality & Durability: They aim to create quality outdoor apparel and focus on materials that last.
• •Tradition & Storytelling: Built on tradition and wearing pieces that carry a story—yours.
• •Authenticity & Passion for Angling: Born from a genuine passion for fishing.

Best Practices

• •Speak from Passion: Write as a genuine fishing and outdoor enthusiast. Let the love for the lifestyle shine through.
• •Emphasize "We," Not Just "I" or "You": Foster a sense of community by using inclusive language that makes customers feel part of the Fisshen family.
• •Tell Stories, Don't Just Sell Products: Connect apparel to experiences, memories, and the emotions of being outdoors and fishing.
• •Keep it Real and Relatable: Avoid overly technical jargon or an overly corporate feel. Use language that resonates with everyday anglers and outdoor lovers.
• •Reinforce Core Values: Subtly weave in themes of family, Canadian heritage, nature appreciation, and quality in your messaging.

Social Perception

Customers generally perceive Fisshen Co. positively, appreciating the product quality, style, and the brand's connection to the fishing lifestyle. The brand appears to be building a community around shared interests in fishing and outdoor activities. The emphasis on being Canadian and family-owned likely resonates well with its target audience. Social media plays a role in shaping perceptions of fishing, with many users posting their successes. Fisshen's content aligns with this by showcasing enjoyable fishing experiences.

Copy Examples

• •Instagram Post (Image: Someone wearing a Fisshen hoodie by a lake at sunrise): Sunrise on the water, coffee in hand, and the promise of a good day. Our [Product Name] Hoodie isn't just gear; it's part of the story. What memories will you make today? #Fisshen #MadeForMoments #CanadianOutdoors
• •Website Product Description (for a trucker hat): More than just a hat, it's a nod to early mornings, patient casts, and the tales told with friends. Our classic Fisshen Trucker is built tough for every adventure, proudly designed in Canada for those who know where they belong. #ReelGoodTimes #FisshenCo
• •Email Newsletter Snippet: Hey [Customer Name], Around here, we believe the best days are spent outdoors, sharing stories and a love for the water. As part of the Fisshen family, we wanted to share our latest [New Product/Blog Post] – crafted for anglers like you. Get out there and make some waves!
• •TikTok Video Caption (Video: Quick cuts of people fishing and laughing, wearing Fisshen gear): Good vibes & tight lines! 🙌 Who’s in your fishing crew? Tag ‘em below! #Fisshen #FishingLife #OutdoorAdventure #FamilyFishing
• •Facebook Ad Copy: Canadian born and raised on a love for the water. Fisshen Co. crafts quality apparel for every cast, every catch, and every campfire story. Gear up for your next adventure. Shop Local. Shop Fisshen. [Link]