Brand Tone

Artisanal & Authentic, Regional & Traditional, Passionate & Proud, Friendly & Approachable, Quality-Focused

Brand Values

• •Craftsmanship
• •Quality Materials
• •Regional Identity/Origin
• •Authenticity & Uniqueness
• •Durability & Functionality

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handcrafted," "artisanal," "made with care," "unique," and "traditional techniques" to reinforce the core value.
• •Highlight Regional Origin: Regularly mention "Chiemgau," "Bavarian," or refer to local traditions and nature to build on the regional identity. This creates a sense of place and authenticity.
• •Focus on Natural Materials: Describe the beauty, type, and origin of the wood. Use sensory language to evoke the feel and look of the natural product (e.g., "smooth finish," "rich grain," "warm tones").
• •Tell a Story: Whether it's the story of a particular piece of wood, the inspiration behind a design, or a glimpse into the workshop, storytelling makes the brand more relatable and reinforces its authentic, personal nature.
• •Maintain a Balance of Professionalism and Passion: While showcasing high-quality products, let the passion for the craft shine through. Avoid overly corporate or generic language. Keep it genuine and approachable, especially on social media.

Social Perception

Appreciation for Craftsmanship, Niche Appeal, Positive but Limited Reach, Trust in Quality

Copy Examples

• •Chiemgauer Schneidebretter: Crafted by Hand, Inspired by Nature. Bring a piece of Bavarian tradition into your kitchen.
• •Each swirl and grain tells a story. ✨ Our latest [Type of Wood, e.g., Oak] cutting board, lovingly handcrafted in the heart of Chiemgau. Built to last, designed to be cherished. #HandmadeWoodcraft #ChiemgauOriginal #KitchenArt
• •From our workshop to your home. 🏡 We believe in the timeless beauty of natural wood and the enduring value of true craftsmanship. Discover the difference a Chiemgauer Schneidebrett makes. [Link to Shop]
• •Experience the art of Chiemgau woodworking. Our unique cutting boards and wooden gifts are perfect for those who appreciate quality that endures. Visit us at [Upcoming Market/Event] or shop online!
• •At Chiemgauer Schneidebretter, it's more than just wood – it's a passion. We pour our heart and skill into every piece, ensuring you receive not just a cutting board, but a testament to traditional Bavarian craftsmanship.