Brand Tone

Direct and Promotional, Helpful and Solution-Oriented, Accessible and Friendly, Emerging and Trust-Building

Brand Values

• •Value for Money/Affordability
• •Customer Satisfaction
• •Reliability

Best Practices

• •Prioritize clear and direct language, highlighting product benefits and offers.
• •Emphasize promotions and discounts prominently.
• •Incorporate customer testimonials and positive reviews to build trust.
• •Maintain a helpful and solution-oriented approach by focusing on practicality and convenience.
• •Ensure all communications reflect attentiveness and friendliness in customer service.

Social Perception

Positive among reviewing customers, aiming for emerging trust. Seen as interesting and trustworthy by customers who have interacted with the brand.

Copy Examples

• •9% OFF with PIX payments!
• •Buy now and get a 5% discount on your first purchase with coupon COMPRA1.
• •Click and check out our best offers!
• •Our electric can opener: solving everyday problems with convenience.
• •Loja confiável: We prioritize customer satisfaction with quality products and attentive service.