Brand Tone

Authentic, Community-Focused, Knowledgeable/Core, Established/Respected, Down-to-Earth/Approachable, Slightly Edgy/Raw

Brand Values

• •Community: The primary value is serving and fostering the local East Bay skate scene. This includes supporting local skaters and providing a central meeting place.
• •Authenticity: Staying true to skateboarding culture and its roots. They prioritize skateboarding focused skateboard brands over mass-consumer ones.
• •Heritage/Longevity: Proud of their long history and role in the East Bay skate community.
• •Passion for Skateboarding: Run by skateboarders, for skateboarders. This passion drives their business.
• •Support & Representation: A key goal was to give the East Bay skate scene proper representation. They also aim to help up-and-coming skaters get opportunities in the industry.
• •Quality/Specialization: Focusing on legitimate skate products and being a skateboard specialty store.

Best Practices

• •Speak the Language Authentically: Use genuine skater terminology and slang where appropriate, but avoid forcing it or sounding out of touch. The voice should come naturally from a place of understanding skate culture.
• •Prioritize Community Content: Regularly feature local skaters, spots, and events. Share user-generated content (with permission) to reinforce the shop's role as a community hub.
• •Showcase Product Knowledge, Not Just Products: When highlighting products, explain *why* they're good or relevant to skaters, not just that they're new. This reinforces expertise.
• •Maintain a Consistent Visual Aesthetic: Ensure photos and videos (especially on Instagram) reflect the raw, authentic, and slightly gritty nature of skateboarding. Avoid overly polished or corporate-looking visuals.
• •Engage Genuinely: Respond to comments and messages in a way that is approachable, knowledgeable, and reflects the brand's down-to-earth, community-focused values. Be part of the conversation.

Social Perception

Local Institution, Authentic Skate Shop, Community Hub, Knowledgeable & Trustworthy, Supportive, Resilient

Copy Examples

• •Fresh heat just landed from [Brand Name]! Full run of sizes in the new [Product Name] shoes. Built for the East Bay streets. Swing by the shop or hit the site. Don't sleep on these. #510Skateboarding #BerkeleySkateScene #[BrandName]
• •This Saturday! Come hang for the [Event Name] video premiere at the shop. Good vibes, good company, and pure skateboarding. Starts at 7 PM. See you there. #510Skateshop #EastBaySkateboarding #SkateVideo
• •Fueling the East Bay skate scene since '98. From day one, it's always been about the community and providing a real skate shop for real skateboarders. Thanks for rolling with us for all these years. #510Skateboarding #Berkeley #OaklandSkateboarding #SkateCulture #Since1998
• •More than just a shop – 510 Skateboarding is the East Bay's home for skate. Decks, gear, shoes, and a community that rolls deep. Serving Berkeley and beyond since 1998.
• •Shout out to all the East Bay locals out there ripping! Tag us in your clips hitting up your favorite Berkeley/Oakland spots. We see you. #510Fam #EastBayOriginal #SkateLocal