Brand Tone

Friendly and Welcoming, Authentic and Passionate, Community-Oriented, Helpful and Knowledgeable, Informal and Laid-back

Brand Values

• •Customer Satisfaction
• •Community Focus
• •Passion for Surfing and Beach Lifestyle
• •Quality and Reliability
• •Authenticity
• •Family

Best Practices

• •Embrace the "Local Friend" Voice: Write as if you're talking to a friend who's visiting the island. Be warm, approachable, and genuinely helpful. Use contractions and an informal style where appropriate.
• •Share the Passion: Let the genuine love for surfing, the beach, and the Topsail community shine through. Incorporate anecdotes, tips, and enthusiasm naturally.
• •Highlight Community and Family: Regularly reference being family-owned and your connection to the local community. This reinforces your roots and trustworthiness.
• •Prioritize Helpfulness: Ensure copy is not just promotional but also offers value – whether it's information about rentals, local conditions, or new products that genuinely meet customer needs.
• •Keep it Positive and Sunny: Reflect the aspirational and enjoyable aspects of the beach and surf lifestyle. Use upbeat language and focus on the positive experiences customers can have.

Social Perception

Trusted Local Business, Go-To for Rentals and Surf Gear, More Than Just a Shop, Exceptional Service Provider, A "Gem"

Copy Examples

• •Sun's out, smiles out! ☀️ The Miller family is ready to roll and explore Topsail Island in style. Grab your crew and your bikes from your friends at 50 South – let the adventures begin! #TopsailIsland #FamilyFun #BikeRentals #Surf50South #BeachDays
• •Your Topsail Adventure Starts Here! From glassy morning surf sessions to breezy afternoon bike rides, we've got the gear and the local know-how to make your beach time unforgettable. Voted #1 Rentals on the Island! #Surf50South
• •Fresh threads just hit the shop! 😎 Swing by 50 South to check out the latest surf-inspired styles that’ll take you from the beach to the boardwalk. Support local and look good doing it! #ShopLocal #SurfCityNC #Beachwear #NewArrivals #50SouthSurfShop
• •Hey Surfers! Waves are looking fun today at Surf City Pier. Need a board or some local tips? Rocky and the team are here to get you set up. Come say hi and share the stoke! Your friends at 50 South. #EastCoastSurf #TopsailWaves #CommunityLove
• •More Than Just a Surf Shop – We're Your Island Family. Thanks for being part of the 50 South story. Got questions? Need advice? Just ask! We're stoked to help. #Since2011 #TopsailStrong