Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Friendly and Welcoming, Authentic and Passionate, Community-Oriented, Helpful and Knowledgeable, Informal and Laid-back
Brand Values
- •Customer Satisfaction
- •Community Focus
- •Passion for Surfing and Beach Lifestyle
- •Quality and Reliability
- •Authenticity
- •Family
Best Practices
- •Embrace the "Local Friend" Voice: Write as if you're talking to a friend who's visiting the island. Be warm, approachable, and genuinely helpful. Use contractions and an informal style where appropriate.
- •Share the Passion: Let the genuine love for surfing, the beach, and the Topsail community shine through. Incorporate anecdotes, tips, and enthusiasm naturally.
- •Highlight Community and Family: Regularly reference being family-owned and your connection to the local community. This reinforces your roots and trustworthiness.
- •Prioritize Helpfulness: Ensure copy is not just promotional but also offers value – whether it's information about rentals, local conditions, or new products that genuinely meet customer needs.
- •Keep it Positive and Sunny: Reflect the aspirational and enjoyable aspects of the beach and surf lifestyle. Use upbeat language and focus on the positive experiences customers can have.
Social Perception
Trusted Local Business, Go-To for Rentals and Surf Gear, More Than Just a Shop, Exceptional Service Provider, A "Gem"
Copy Examples
- •Sun's out, smiles out! ☀️ The Miller family is ready to roll and explore Topsail Island in style. Grab your crew and your bikes from your friends at 50 South – let the adventures begin! #TopsailIsland #FamilyFun #BikeRentals #Surf50South #BeachDays
- •Your Topsail Adventure Starts Here! From glassy morning surf sessions to breezy afternoon bike rides, we've got the gear and the local know-how to make your beach time unforgettable. Voted #1 Rentals on the Island! #Surf50South
- •Fresh threads just hit the shop! 😎 Swing by 50 South to check out the latest surf-inspired styles that’ll take you from the beach to the boardwalk. Support local and look good doing it! #ShopLocal #SurfCityNC #Beachwear #NewArrivals #50SouthSurfShop
- •Hey Surfers! Waves are looking fun today at Surf City Pier. Need a board or some local tips? Rocky and the team are here to get you set up. Come say hi and share the stoke! Your friends at 50 South. #EastCoastSurf #TopsailWaves #CommunityLove
- •More Than Just a Surf Shop – We're Your Island Family. Thanks for being part of the 50 South story. Got questions? Need advice? Just ask! We're stoked to help. #Since2011 #TopsailStrong
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