Brand Tone

Elegant, Refined, Modern, Sophisticated, Approachable, Personal, Story-driven, Empowering

Brand Values

• •Quality & Craftsmanship
• •Natural Beauty & Individuality
• •Ethical Sourcing
• •Timelessness & Modernity
• •Elegance & Versatility

Best Practices

• •Highlight the versatility of the pieces for 'everyday wear' to make the luxury feel accessible.
• •Use phrases like 'express your individuality,' 'tell your story,' 'modern femininity.'
• •Emphasize the ethical sourcing of the pearls to build trust with conscious consumers.
• •Continuously reinforce the blend of classic charm and modern sophistication.
• •Showcase how the jewelry empowers women and complements their modern lifestyle.

Social Perception

A brand known for providing ethically sourced, high-quality pearl jewelry that empowers women with modern femininity and understated glamour. Anna Wang New York is perceived as a brand that seamlessly blends classic elegance with contemporary sophistication, making luxury approachable and versatile for everyday wear.

Copy Examples

• •Explore jewelry that blends classic charm with modern sophistication.
• •Each piece tells a story of balance and refined elegance.
• •Discover our world of ethically sourced, top-quality pearls.
• •Make your statement with our unique and timeless designs.
• •Experience the allure of freshwater pearls in an everyday elegant look.