Brand Tone

friendly, enthusiastic, and value-driven, balancing a professional presentation with an approachable and personable feel. It is approachable, transparent, exciting, and urgent but not pushy.

Brand Values

• •Value and Affordability
• •Transparency
• •Discovery
• •Quality
• •Customer Service

Best Practices

• •Lead with the Value Proposition: Always start by highlighting the benefit is the incredible price, the high quality, or the brand name. The reason for the discount should follow to build trust.
• •Embrace the "Treasure Hunt" Narrative: Use words like "discover," "finds," "gems," "just in," and "limited stock" to create excitement and a sense of discovery. This makes shopping an experience rather than a simple purchase.
• •Maintain a Friendly and Authentic Voice: Keep the language conversational and approachable. Address the audience directly (e.g., "you," "your home"). This humanizes the brand and makes it more relatable than a faceless retail giant.
• •Be Radically Transparent: Always be honest about why an item is discounted. This proactive honesty prevents customer disappointment and is a powerful tool for building long-term trust and loyalty.
• •Use High-Quality Visuals to Back Up the Copy: Great copy sells, but for furniture, visuals are crucial. Ensure every piece of copy is paired with clear, well-lit photos that showcase the product's quality and style, reinforcing the message that "discounted" does not mean "low quality."

Social Perception

a smart and savvy shopping destination. Customers perceive it as a "Smart Find," trustworthy, offering high-reward with low-risk, and being local and relatable.

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Sink into luxury without emptying your wallet. This stunning sectional just landed in our warehouse is it's an end-of-line model from a major brand, which means you get all the style for a fraction of the price. We only have three in stock, so send us a message or visit our website to claim yours before they're gone!
• •Major Brands, Minor Prices. Your search for the perfect piece of furniture ends here. Discover our new arrivals.
• •Style that doesn't ask for your whole paycheck. This elegant velvet armchair is a showroom model looking for a new home. Flawless condition, unbeatable price. Tap the link in our bio to see this and other treasures. #FurnitureFinds #QuebecDecor #HomeOnABudget #50plus1
• •🤫 Psst... Our warehouse just got a new shipment of treasures.
• •Why it's a deal: This beautiful oak dining table has a tiny, barely-noticeable scratch on one leg (see last photo!). It is it’s your chance to get a solid wood table, built to last a lifetime, for over 60% off the original retail price. It's a small flaw for a massive saving.