Brand Tone

Informative, direct, and slightly aspirational, focusing on performance and recreational use.

Brand Values

• •Innovation
• •Performance
• •Sustainability
• •Recreation
• •Direct communication

Best Practices

• •Emphasize the benefits of electric mobility (e.g., eco-friendliness, cost savings, convenience).
• •Focus on the lifestyle and recreational aspects of e-bikes and scooters.
• •Showcase customer testimonials and reviews to build trust and credibility (once available).
• •Maintain a consistent brand message across all platforms, focusing primarily on electric mobility solutions.
• •Highlight the performance and capabilities of the products through engaging storytelling.

Social Perception

The brand is perceived as emerging, with potential in the electric mobility sector, but currently lacks strong brand recognition and customer validation. It should aim to be seen as innovative, reliable, and environmentally conscious.

Copy Examples

• •"Experience the thrill of the Electrix AWD e-bike. Conquer any terrain with power and ease."
• •"The Electrix Lite: Your perfect companion for eco-friendly commuting and urban adventures."
• •"Tee off in style with the M12-1 Golf Board Electric Scooter. Combining leisure and innovation."
• •"Unlock a new world of possibilities with Electrix Drive. Explore our range of electric bikes and scooters."
• •"Electrix Drive: Powering your adventures, one electric mile at a time."