Brand Tone

Personal & Approachable, Inspiring & Joyful, Artistic & Expressive, Nature-Inspired & Whimsical, Quality-Conscious & Appreciative, Thoughtful & Meaningful. The overall tone is gentle, creative, and focused on the beauty and emotional impact of art.

Brand Values

• •Originality & Artistic Expression: Creating unique, intuitive art.
• •Inspiration from Nature & Folklore: Drawing from Icelandic and Dutch heritage and natural surroundings.
• •Quality & Craftsmanship: Using high-quality materials and creating with care.
• •Emotional Connection: Aiming to evoke joy, inspiration, and personal resonance.
• •Beauty & Aesthetics: A love for color, texture, and visually stunning pieces.
• •Meaning & Introspection: Creating art that is not just decorative but also thought-provoking.

Best Practices

• •Speak from the Artist's Heart: Continue using "I" and personal anecdotes from Disa where appropriate, especially in blog posts, email newsletters, or more detailed "about" sections. This maintains the personal, approachable connection.
• •Emphasize Inspiration and Emotion: Consistently weave in words like "joy," "inspiration," "beauty," "whimsy," "serenity," and "meaningful" when describing the art and its intended impact. This reinforces the core emotional values.
• •Highlight Quality with Warmth: When mentioning "museum-quality" or "high-quality materials," pair it with phrases that convey care and artistic intent (e.g., "crafted with meticulous care," "chosen to bring the colors to life") rather than just technical specifications.
• •Maintain Visual-Verbal Harmony: Ensure that the language used always complements the visual style of the artwork. If the art is delicate and nature-inspired, the copy should reflect that gentleness and organic feel.
• •Tell the Story Behind the Art: For individual pieces or collections, briefly share the inspiration or the intuitive process behind them. This adds depth and reinforces the values of originality and artistic expression, making the art more relatable and engaging.

Social Perception

As an Artist-Led Brand: Customers are likely to perceive it as a personal venture by Disa, with a direct connection to the artist. Focused on Aesthetics and Emotion: The emphasis on joy, inspiration, and beauty suggests customers would expect art that enhances their living spaces and offers an emotional uplift. Niche Appeal: The specific artistic style (nature, folklore, whimsical, colorful) will appeal to a particular segment of art lovers. Trust via Quality Claims: The "museum-quality" description aims to build trust in the product's physical attributes.

Copy Examples

• •Invite the gentle spirit of the meadow into your home. This museum-quality art print, 'Whispering Wings,' captures a fleeting moment of natural grace. Painted with intuitive strokes and a love for vibrant color, Disa’s work seeks to bring a touch of joy and serene beauty to your everyday. Printed on thick, durable matte paper, it’s a piece to treasure.
• •Art that Speaks to the Soul. Discover original paintings and fine art prints by Disa, inspired by the magic of nature and folklore. Bring joy, color, and a touch of whimsy into your world.
• •New from By Disa: Fresh Hues of Inspiration for Your Home!
• •Meet Disa, the heart and hands behind By Disa. An Icelandic artist in The Netherlands, Disa pours her love for nature, folklore, and intuitive expression into every piece. Her mission? To create art that sparks joy and adds a layer of beauty and meaning to your surroundings.
• •A little piece of art to share a big piece of your heart. This postcard features a detail from an original By Disa painting, crafted with love, inspired by the vibrant tapestry of life. www.bydisa.nl