Brand Tone

Evocative & Poetic, Mystical & Enigmatic, Artisanal & Passionate, Intimate & Personal, Slightly Dark/Gothic Elegance

Brand Values

• •Artisanship & Craftsmanship
• •Quality Ingredients
• •Individuality & Self-Expression
• •Emotional Connection & Storytelling
• •Respect for Nature/Mysticism

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., evocative, mystical, artisanal), including 'do's and don'ts' for language, preferred vocabulary (e.g., 'elixir,' 'essence,' 'whisper' vs. 'product,' 'ingredient,' 'smell'), and sentence structure.
• •Immerse in the Brand World: Before writing, revisit the brand's core story, values, and the specific inspirations behind the perfumes. This helps naturally adopt the appropriate voice.
• •Use Sensory and Evocative Language Consistently: Prioritize words that appeal to the senses, create vivid imagery, and evoke emotion, aligning with the poetic and mystical nature of Aetherielle.
• •Maintain a Consistent Narrative Style: Whether it's storytelling through product descriptions or sharing the brand's journey, ensure the narrative voice remains cohesive and reinforces the brand's mystique and passion for perfumery.
• •Review and Refine with Tone in Mind: During the editing process, specifically check if the copy aligns with the established brand tone. Ask: 'Does this sound like Aetherielle?' Ensure it avoids overly casual, overly technical, or generic language that would dilute the brand's unique identity.

Social Perception

Niche & Exclusive, Intriguing & Artistic, High Quality & Thoughtfully Made, For the Discerning Individual, Potentially 'Indie'

Copy Examples

• •Aetherielle: Where Artisan Perfumes Whisper Tales of Enchantment. Discover handcrafted scents that stir the soul and awaken the senses. Each bottle, a key to an unseen world.
• •Embrace the velvet cloak of midnight with Nocturne. A haunting blend of aged patchouli, black orchid, and a whisper of forgotten incense. This is the scent of secrets kept, of moonlit rituals, and the profound beauty found only in the shadows. Dare to explore the darkness within.
• •At Aetherielle, we believe perfume is an alchemical art. We meticulously blend rare essences and cruelty-free botanicals, transforming them into olfactory poems. Our small-batch creations are more than fragrances; they are intimate journeys for the spirit.
• •Unlock the Aether: New Elixirs Have Arrived.
• •What stories do your senses long to tell? Our latest creation, 'Oracle,' channels whispers of ancient wisdom through notes of sacred resins and moon-kissed herbs. Find your prophecy within the scent. #Aetherielle #ArtisanPerfume #MysticScents #IndieFragrance #OlfactoryMagic