Brand Tone

Warm & Friendly, Authentic & Traditional, Premium & Quality-Focused, Passionate & Enthusiastic, Community-Oriented

Brand Values

• •Quality: Using the "finest ingredients" and focusing on a "premium" product.
• •Tradition & Heritage: Drawing from family recipes and "authentic, homemade flavor."
• •Love & Passion: Stating products are "Made with Love" and born from a "passion."
• •Family & Togetherness: Positioning croquettes as food to be shared with loved ones and at gatherings.
• •Authenticity: Offering a genuine taste experience rooted in tradition.
• •Convenience: Providing premium frozen croquettes ready for home preparation and delivery.
• •Craftsmanship: Referring to "The Art of Croquetas" and "perfectly crafted croquette."

Best Practices

• •Always Infuse Passion and Warmth: Use words that convey enthusiasm and care, such as "love," "passion," "joy," "delicious," "crafted." Maintain a friendly and approachable voice.
• •Highlight Tradition and Authenticity: Regularly reference the "family recipe," "traditional methods," "authentic taste," or "heritage" to reinforce these core values.
• •Emphasize Premium Quality: Consistently use terms like "premium," "finest ingredients," "gourmet," "artisan," and "high-quality" to describe the products and the experience.
• •Focus on the Shared Experience: Frame the product within the context of gatherings, family, friends, and celebrations. Use language that evokes togetherness and the joy of sharing food.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website description, an Instagram caption, or an email, ensure the tone remains warm, authentic, and quality-focused. Develop a simple style guide with key brand phrases and vocabulary.

Social Perception

Positive: Customers generally perceive Krocketas as a provider of high-quality, delicious, and authentic croquettes. Convenient Indulgence: Seen as a go-to for easy-to-prepare yet gourmet-tasting food, suitable for everyday enjoyment and special occasions. Local Gem: Appears to have a strong reputation within the Miami area, particularly for those seeking traditional Spanish-style croquettes. Trustworthy: The emphasis on quality ingredients and traditional recipes builds trust. Engaging: The brand’s interaction with customers on social media and the sharing of their experiences fosters a positive community perception.

Copy Examples

• •From our family's recipe book to your family's table. ❤️ Taste the tradition and love baked into every Krocketa. Perfect for sharing, perfect for celebrating. Order your taste of Miami today! #Krocketas #MadeWithLove #FamilyFavorites #MiamiFood
• •Experience Krocketas: The Art of Premium Frozen Croquettes. Crafted with the finest ingredients and a passion for authentic flavor. Bring Miami's best to your home.
• •🎉 Weekend Plans? Make them delicious with Krocketas! 🎉 Gather your loved ones and share the joy of perfectly crispy, creamy Krocketas. Our secret family recipe means authentic flavor in every bite, ready in minutes from your oven!
• •Tired of compromising on taste for convenience? Krocketas delivers! Enjoy gourmet, traditionally made croquettes, frozen for freshness and delivered to your Miami doorstep. Taste the difference passion makes. Shop now at krocketas.shop!
• •Our classic Ham Krocketas are a tribute to tradition. Made with premium Serrano ham and our cherished family recipe, each bite is a creamy, flavorful journey. Lovingly crafted in Miami, ready for you to savor.