Tono de Marca

Friendly and Approachable, Enthusiastic and Passionate, Inspiring and Creative, Community-Oriented, Playful and Whimsical

Valores de Marca

• •Creativity and Inspiration
• •Quality
• •Joy in Making
• •Community
• •Personalization and Uniqueness

Mejores Prácticas

• •Create a "Brand Voice" Guide: Document the key elements of the Stoffzaubermaus tone (friendly, enthusiastic, inspiring, playful, community-focused) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Know Your "Stoffzaubermaus" (Audience): Consistently speak the language of fellow craft and sewing enthusiasts. Use common crafting terms, share in their excitement for new materials, and understand their creative journey. The current German-language focus is key for the existing audience.
• •Embrace Storytelling & Enthusiasm: Share the "magic" behind the fabrics, the joy of creating, and the stories of fellow crafters. Let genuine passion for the products and the craft shine through in every piece of copy. Use enthusiastic language and positive framing.
• •Visual and Textual Harmony: Ensure the playful and creative tone of the copy is consistently reflected in the visuals used (bright, inspiring photos and videos). The words and images should work together to tell the same enchanting story.
• •Engage and Listen: Actively respond to comments and messages in the brand's established friendly and supportive tone. Pay attention to how the community talks and incorporate their language and sentiment naturally into brand communications where appropriate. This reinforces the community value.

Percepción Social

Positive Customer Experiences, Source of Inspiration, Community Hub, Trustworthy, Associated with Lovingly Crafted Items

Ejemplos de Copy

• •✨Abracadabra, new fabrics are here! ✨ Get ready to be enchanted by our latest collection of dreamy cottons and vibrant jerseys. What magical creations will you conjure up first? Show us your ideas! #Stoffzaubermaus #NewFabrics #SewingMagic #FabricLove #CreateEveryDay
• •Unleash your creativity without breaking the bank! 🎉 Our magical SALE is on now! Discover enchanting fabrics and charming accessories at spellbinding prices. Your next masterpiece awaits! #Stoffzaubermaus #SewingSale #FabricDiscount #CraftyDeals #HandmadeHappiness
• •Hello, lovely sewing fairies! ✨ Ready to add a sprinkle of handmade magic to your wardrobe? Today, we're embarking on a fun and easy journey to create [Name of Project]. Grab your favorite Stoffzaubermaus fabrics, and let’s weave some joy together! #StoffzaubermausBlog #SewingTutorial #DIYFashion #NähenMachtGlücklich #CreativeJourney
• •New to the enchanting world of sewing? Welcome, creative soul! 🤗 At Stoffzaubermaus, we believe everyone can create something beautiful. Explore our beginner-friendly kits, inspiring fabrics, and a sprinkle of encouragement to get you started. Let's make some magic! #Stoffzaubermaus #BeginnerSewing #LearnToSew #CraftCommunity #YourCreativeStart
• •Your weekly dose of fabric enchantment has arrived! 💌 This week, we're spotlighting [Customer's Project] – isn't it just bewitching? Get inspired by our amazing community and discover the latest magical arrivals at Stoffzaubermaus. Happy sewing, you wonderful wizards of the needle! #StoffzaubermausCommunity #CustomerSpotlight #SewInspired #FabricNews