Brand Tone

Empowering, Edgy, Community-Focused, Quality-Driven, Direct & No-Nonsense

Brand Values

• •Individuality & Self-Expression
• •Quality & Excellence
• •Education & Empowerment
• •Community & Belonging
• •Innovation
• •Redefining Standards

Best Practices

• •Embrace the "Anti-Pretty" Edge: Consistently use language that challenges traditional beauty norms. Highlight individuality and self-expression over conformity. Avoid overly sweet or generic "girly" language unless it's being subverted.
• •Speak to the Professional (Empowerment): Address nail technicians as skilled artists and entrepreneurs. Use copy that acknowledges their expertise and offers solutions to elevate their craft and business.
• •Foster Community & Inclusivity: Use inclusive language ("our table," "VBP tribe," "we"). Encourage interaction, user-generated content, and a sense of belonging. Make it clear that all styles and levels of expertise are welcome.
• •Highlight Quality & Performance (No-Nonsense): Be direct about product benefits and the research behind them. Focus on the tangible results artists can achieve (e.g., "flawless finish," "superior adhesion," "double-look territory").
• •Maintain Visual & Verbal Consistency: Ensure the edgy, high-quality, and community-centric tone is reflected not just in words but also in the accompanying visuals (e.g., the signature black bottles, bold nail art, diverse representation).

Social Perception

Valentino Beauty Pure is generally perceived as a premium, professional nail brand that is innovative (especially with its dust collectors) and supportive of the nail technician community. They have a strong, loyal following, particularly on Instagram.

Copy Examples

• •Headline: Don't Just Do Nails. Redefine Them. Body: You're not here to follow trends, you're here to set them. Valentino Beauty Pure delivers the pigment, the performance, and the power to express your art, your way. Join the VBP tribe where different is celebrated. #VBPNailArt #NotInOurPinkBottle
• •Headline: Your Talent. Our Canvas. Unstoppable Results. Body: We craft the formulas, so you can craft the future. Experience the Valentino Beauty Pure difference – superior quality for nail pros who demand excellence. Because your clients deserve nails that make them look twice. #ValentinoBeautyPure #ProfessionalNails #QualityFirst
• •Headline: Beyond Pretty. Beyond Basic. This is V Beauty Pure. Body: Tired of the same old? So are we. Our dark matte bottles hold more than just product; they hold a promise – to honor your unique vision. Create fearlessly. #VBPValues #ExpressYourself #NailRevolution
• •Headline: Level Up Your Nail Game. The VBP Community Has Your Back. Body: From flawless nudes to baddest boujee shades, get inspired and get supported. Share your work, learn new techniques, and connect with artists who get it. We're more than a brand; we're a movement. #TeamValentino #NailTechSupport #VBPEducation
• •Headline: The Only BS We Do is Beautifully Superior. Body: No fluff, just formulas that work. Valentino Beauty Pure is developed for artists by artists who believe in radical quality and authentic expression. Ready to make a statement? #VBeautyPure #NoBSBeauty #NailPerfection